“Supplement usage among Americans has steadily increased in the more than 20 years CRN has conducted the survey,” said Brian Wommack, CRN’s senior vice president of communications, in a release outlining the findings. “With 80% of Americans now using supplements, these products are now mainstream and broadly accepted by the American public. Just as important, 79% of Americans believe the dietary supplement industry is trustworthy, a jump of 5 percentage points from 2020.”
More highlights from the survey:
- 50% of supplement users reported a change to their supplement routine since the COVID-19 pandemic started
- 55% of those who reported a change said it included adding new supplements to their existing routine.
- Hispanic Americans were most likely to report a change in their supplement routine, significantly more so than white and Asian American/Pacific Islander respondents.
Taking a closer look at trending nutrients:
- Over the past 12 months, vitamin D usage significantly increased since 2020, up 10 percentage points (52% vs. 42% in 2020).
- Zinc increased to 22%, up from 15% in 2020.
- Vitamin C increased to 40%, compared to 35% in 2020.
- Hispanics are most likely to report a change in their supplement routine.
In another positive sign, 79% of adults surveyed said they believe the dietary supplement industry is trustworthy, and 94% of supplement users feel confident in the effectiveness of dietary supplements, while 96% are confident in the safety and quality of supplements.
The survey also looks at branded ingredients for the first time, showing consumers to find added value and are willing to pay for that quality.