Industry experts discuss the current state of the immune category, emerging research to note, and a look at what’s to come as we head into 2026.

The consortium addressed a range of issues impacting the natural products industry, including pesticide reduction, GMO elimination, trade protections for botanicals, and the Maternal Vitamin D Initiative.

What exactly are we as a society arguing about when it comes to health care? Karen Howard outlines the issues...and the opportunity.

The Global eSports market is valued at $2.13 billion in 2024. With a CAGR of 23.1% over the next five years, the market is expected to reach $7.46 billion by 2030. Check out the nutritional supplement opportunity.

Prioritizing nutrient-dense food and beneficial nutritional supplement can helps everyone from younger athletes to active seniors continue feeling and performing their very best.

These are the natural antihistamines that are offering relief for seasonal allergy sufferers. 

Take a look at what is driving sales from coast to coast!

CRN's Senior Vice President of Scientific and Regulatory Affairs says the guidance on vitamin D lacks supporting evidence.

ImmuniKid™ contains a base of vitamins C and D3 and the mineral zinc, all well-researched and documented for their immune system-boosting properties.