Breaking down the data on supplement use
- 49% of supplement users report changing their supplement use since the pandemic began, stable compared to 2021.
- Two-thirds of supplement users report that they have added new supplements or increased their dose, slightly less than in 2021.
- Changes in supplement usage have happened across age groups and genders, but declines are more marked among those with lower incomes and among white and Hispanic Americans.
- Supplement usage remains higher among women, older adults, and those that are more educated and/or have a higher household income.
- 52% of those who take supplements report taking a specialty supplement (omega-3 fatty acids, probiotics, melatonin, and fiber were the most common).
- 70% report taking a multivitamin in the past 12 months.
- Sports nutrition supplements are up five points over last year, climbing to 39%.
Trust in the dietary supplement is high
- 77% Americans find the industry trustworthy.
- 84% if supplement users say the industry is trustworthy.
Top motivator for taking dietary supplementsAmericans surveyed pointed to:
- “maintaining my health”
- “live healthier/adopt healthier habits.”
Related: Poll: 70% of Americans More Likely to Support Candidates Who Will Protect Access to Natural RemediesCRN Spotlights Need to Address Nutrient Gaps to White House Conference on Hunger, Nutrition, and Health
The complete set of consumer survey data isavailable for purchaseby both CRN members and nonmembers.