What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

Retailers: Give your store a chance to shine! Participate in our Monthly What's Selling Column

Questions? E-mail: colleenmorrison@wfcinc.com.


Rainbow Food Co-op, Blue Earth, MN (1,010 ft2)

SUPPLEMENTS: Probiotics (All brands);
NOW Foods, Vitamin D-3;
ReNew Life Formulas, Ultimate Fish Oils (Full line)

FOOD: Raw Walnuts (Bulk);
The Greek Gods, Honey Flavored Greek Yogurt;
Food For Life, Ezekiel 4:9 Breads

HBC: Mountain Alternatives, Sinus Ear Cones;
Beaumont Products, Clearly Natural Glycerin Bar Soap;
NOW Foods, NOW Solutions Tea Tree Oil

BEVERAGES: Peace Coffee, Coffee Beans;
Turtle Mountain, So Delicious Coconut Milk;
White Rock Beverages, Sioux City Soft Drinks

UP & COMING: Nutiva, Coconut Oil;
Chia Seeds (All brands)


Sage Health Food Market, Brooklyn, NY (2,800 ft2)

SUPPLEMENTS: New Chapter, Bone Strength (Full line);
Advanced Nutrition by Zahler, Omega 3 Platinum;
Advanced Nutrition by Zahler, PAS Formula

FOOD: Bob’s Red Mill, Flaxseed Meal;
Bob’s Red Mill, Chia Seed;
Barlean’s Organic Oils, Coconut Oil

HBC: African Formula Cosmetics, Let-It-Grow (Full line);
JÄSÖN, POWERSMILE Whitening Toothpaste;
Home Health, Castor Oil

BEVERAGES: ZICO, Coconut Water;
Cytosport, Chocolate Muscle Milk;
Lakewood Juice Company, Pure Cranberry

UP & COMING: Advanced Nutrition by Zahler, Mastermind;
Green Coffee Bean Extract (All brands);
INBalance Health, INBars


Nature Basket, New Bern, NC (2,100 ft2)

SUPPLEMENTS: Life’s Fortune Vitamins, Full Line;
MegaFood, Full Line;
Nature’s Plus, Source of Life Gold, Full Line

FOOD: Amy’s Kitchen, Full GF Line;
Namaste Foods, Full Line;
Udi’s Gluten Free Foods, Full Line

HBC: Dr. Bronner’s, Full Line;
JÄSÖN, Shampoos;
derma e, Full Line

BEVERAGES: Sweet Leaf, Iced Teas;
Millennium Products, Inc., GT’s Kombucha;
Iceland Spring, Water

UP & COMING: Nordic Naturals, Full Line;
Natural Factors, Healthy Bone Factors


Bonanza Health Foods, Billings, MT (2,200 ft2)

SUPPLEMENTS: Nutraceutical Corp., KAL L-Theanine;
Liquid Health, Vitamin B-12;
EuroPharma, Inc., Terry Naturally Healthy Feet & Nerves

FOOD: JJ’s Sweets, Cocomels;
Better Batter, Gluten Free Flour;
Applegate Farms, Natural Gluten-Free Chicken Nuggets

HBC: Earth Science Naturals, Whipped Cream Cleanser;
Weleda North America, Pomegranate Firming Night Cream;
derma e, Firming Cleanser with DMAE, Alpha Lipoic and C-Ester

BEVERAGES: Good Karma Food, Flax Milk;
To Go Brands, Inc., Green Tea Energy Fusion;
Crystal Geyser Water Co., Tejava Black Tea

UP & COMING: Irwin Naturals, Sunny Mood;
NuSirt Sciences, Inc., NuShape;
Nature’s Way, Herbal Slim 


Natural Health Market, Lubbock, TX (1,500 ft2)

SUPPLEMENTS: New Chapter, Bone Strength Take Care;
New Chapter, Zyflamend (Full line);
New Chapter, Turmeric Force

FOOD: Kinnikinnick Foods, KinniKritters Animal Crackers;
Barbara’s Bakery, Fig Bars;
Sage Valley, Nut Bars

HBC: derma e, Skinbiotics Treatment Creme;
JÄSÖN, C-Effects Super-C Cleanser;
Giovanni Cosmetics, 2 Chic (Full line)

BEVERAGES: Oogavé, Agave Cola;
C2O, Coconut Water;
Blue Sky Beverage Company, Café Energy

UP & COMING: New Chapter, Liver Take Care;
EuroPharma, Inc., Terry Naturally Vectomega;
INBalance Health, INBars


The Natural Alternative Nutr. Center,  Paso Robles, CA (900 ft2)

SUPPLEMENTS: Aloe Life, Aloe Gold Juice Concentrate;
Natural Factors, PGX Daily;
Caleb Treeze Organic Farm, Stops Leg Cramps

FOOD: Two Moms in the Raw, Blueberry Granola;
Extreme Health USA, Dark Chocolate Covered Goji Berries;
NuNaturals, Pure Liquid Vanilla Stevia

HBC: DeVita, Solar Protective Moisturizer;
Central Coast Lavender, Lavender Mist;
Original Sprout, Scrumptious Baby Cream

BEVERAGES: Affinity Lifestyles, Real Water;
Millennium Products, GT’s Kombucha;
ZICO, Coconut Water

UP & COMING: SkinFood By Nourish, DreamCream;
SkinFood By Nourish, SweetFeet;
SkinFood By Nourish, BabyBump


Published in WholeFoods Magazine, February 2013