What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

If your store is interested in being included in our What’s Selling Column, e-mail: maxinebogle@wfcinc.com

Midwest: Health Matters, Washingtonville, OH (4,000 ft²)

SUPPLEMENTS: Nature’s Plus, Red Yeast Rice; Bell, Blood Sugar Imbalance; Europharma, Terry Naturally Curamin Extra Strength

FOOD: So Delicious Dairy Free, CocoWhip; Three Bakers Gluten Free, White Bread Whole Grain; Beanitos, Baked White Bean Mac N’ Cheese Crunch

HABA: Dr. Bronner’s, Baby Unscented Pure-Castile Bar Soap; Hyalogic, Episilk Pure Hyaluronic Acid Serum; Unker’s Multi-Purpose Therapeutic Products (Full Line)

BEVERAGES: Evamor Natural Alkaline Artesian, Water; Steaz, Peach Iced Green Tea; Pacific Foods, Organic Oat

UP & COMING: Fitjoy, Protein Bars (Full Line); Europharma, Curamin Enhanced Whey Protein; Epic, Bison Bacon Cranberry Bar

Northeast: Apple Tree Natural Foods Market, Morrisville, VT (1600 ft²)

SUPPLEMENTS: Healthy Origins, Vitamin D3; American Health, Ester-C with Citrus Bioflavonoids, 500mg; Honey Gardens, Elderberry/ Honey Syrup

FOOD: Lundberg Family Farms, Organic Brown Short Grain Rice; Pacific Foods, Unsweetened Hemp Original; Applegate, Uncured Sunday Bacon

HABA: Weleda North America, Skin Food; Desert Essence, Toothpaste (Full Line); Thai Deodorant Stone (Full Line)

BEVERAGES: Reed’s, Extra Ginger Brew; Blue Sky, Cane Sugar Root Beer

UP & COMING: Wellgenix, Omni Detox Shampoo; Green Mountain CBD, Full Line; Essential Source, B12 Strips

Southeast: Judy’s Herb Shop, Summerville, GA (1,000 ft²)

SUPPLEMENTS:  Life’s Fortune Vitamins Full Line; Natural Vitality, Natural Calm; Natural Balance, Ultra Colon Clenz

FOOD: Oh Yeah! Nutrition, Bars (Full Line); Honey (Local); NOW, Nuts (Full Line)

HABA:  Century Systems, Seven Wonders Miracle Oil; Desert Essence, Cleansing Bar Tea Tree Therapy; NOW, Toothpaste (Full Line)

BEVERAGES:  Celsius, Full Line; Natural Black Cherry Juices (All Brands)

UP & COMING: VistaLife, Purple Tiger; High 5 Sports Nutrition, Full Line

Northwest: Swanson Health Products, Fargo, ND (4,000 ft²)

SUPPLEMENTS:  Swanson Health Products, Tart Cherry; Swanson Health Products, Ultimate 16 Strain Probiotic; Swanson Health Products, Vitamin D3

FOOD: Quest Nutrition, Chocolate Chip Cookie Dough Protein Bars; Chimes Gourmet, Ginger Chews; Bragg’s Live Foods (Full Line)

HABA: Swanson Health Products, Hyaluronic Acid Serum; Every Man Jack, Cedarwood Deodorant; Jason, Body Wash (Full Line)

BEVERAGES: Millennium Products, Strawberry Serenity Synergy; Mountain Valley Spring Water, Full Line LaCroix, Full Line

UP & COMING: Eden Creamery llc, Halo Top (Full Line); Ancient Nutrition, Bone Broth Protein (Full line); Swanson Health Products, Probiotics (Full Line)

Southwest: Betsy’s Health Foods, Houston, TX (999 ft²)

SUPPLEMENTS: Bluebonnet Nutrition Corp., Super Earth Multivitamin Liquid; Nature’s Way, Optima 35 Billion; New Chapter, Wholemega

FOOD: Follow Your Heart, VeganEgg; Epic Bar, Pulled Pork Pineapple; Purely Elizabeth, Ancient Grain Oatmeal

HABA: Mother’s Special Blend, Skin Toning Oil; Aubrey Organics, Full Line; Himalaya Herbal Healthcare, Botanique Neem and Pomegranate Toothpaste

BEVERAGES: Banana Wave, Banana Milk; We Grow Water, Watermelon Water; Orgain, Organic Protein Almond Milk

UP & COMING: Bluebonnet Nutrition Corp., Targeted Choice Wellness Support; Country Life Vitamins, Vegan Vitamin D3 Gummies; Dynamic Health Liquids, Full Line

West: Nature’s Whole Food Depot, Sonora, CA (4,200 ft²)

SUPPLEMENTS: EuroPharma, Terry Naturally Curamin; Garden of Life, Raw Probiotics (Full Line); Source Naturals, Serene Science Theanine Serene

FOOD: Purple Grindz, Full Line; Bone Broth (All Brands); Diestel Turkey Family Ranch, Full Line

HABA: Dr. Bronner’s, Pure Castile Bar Soap (Full Line); Sundial Brands, Nubian Heritage, Deodorant (Full Line); Now, Essential Oils BEVERAGES: Organic Pastures Dairy Company, Raw Milk (Full Line); Kombucha (All Brands); Caffe Ibis Coffee Roasting Company, Full Line

UP & COMING: Garden of Life, Dr. Formulated Probiotics, (Full Line); CBD Oils and Salves (All Brands); Purple Grindz, Full Line

Published in WholeFoods Magazine February 2017