What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

Retailers: Give your store a chance to shine! Participate in our Monthly What's Selling Column

Questions? E-mail: colleenmorrison@wfcinc.com.


Healthy Horizons, Hammon, IN (3,500 ft2)

SUPPLEMENTS: Nature’s Plus, Source of Life GOLD Liquid;
Carlson Labs, Fish Oils;
Positive Power Nutrition Co., Cell Power

FOOD: Udi’s Gluten Free Foods, Bread;
Bragg, Apple Cider Vinegar;
Daiya, Cheddar and Mozzarella Style Shreds

HBC: The Soap Works, Carbolic Soap;
Dr. Bronner, Peppermint Bar and Liquid Soaps;
NOW Foods, Peppermint Oil

BEVERAGES: Guayaki, Yerba Mate;
Oogave, Agave Cola;
Zico, Flavored Coconut Waters

UP & COMING: GoPicnic, Meals with Crackers;
Upton Naturals, Chorizo- and Italian-Style Seitans;
King Bio, Aquaflora High Potency 9 


Peace Frog Natural Foods, Pottsville, PA (3,500 ft2)

SUPPLEMENTS: Garden of Life, Raw Line;
Minami Nutrition, Omega-3 Supplements;
ReNew Life, Ultimate Flora Critical Care

FOOD: Udi’s Gluten Free Foods, Bread;
Amy’s Kitchen, Rice Mac & Cheese;
Ian’s Natural Foods, Gluten-Free Foods

HBC: Avalon Organics, Shampoo line;
MiraCell, Skin Relief & Support;
Kiss My Face, Fragrance Free Liquid Rock Deodorant

BEVERAGES: KeVita, Organic Probiotic Drinks;
Inko’s, White Iced Tea;
Lifeway Foods, Kefir Drinks

UP & COMING: Nature’s Way, DIM-plus;
Dynamic Health, Tart Cherry Juice Concentrate;
Natural Factors, PGX Line


Apple A Day Health World, Gadsden, AL (2,100 ft2)

SUPPLEMENTS: Nature’s Way, Alive! Multivitamins;
Nature’s Plus, T Male;
Vaxa, Attend

FOOD: Udi’s Gluten Free Foods, Breads;
Amy’s Kitchen, Pizzas;
Van’s Natural Foods, Waffles

HBC: A. Vogel, Herbatint;
MiraCell, Skin Relief & Support;
Miracle II, Soaps

BEVERAGES: Millennium Products, GT’s Kombucha;
Sunshine Acres, Apple Juice;
R.W. Knudsen Family, Organic Just Cranberry

UP & COMING: Bob’s Red Mill, Chia Seed;
Solgar, Tart Cherry 1000 mg Vegetable Capsules


Wayne & Mary’s Nutrition Center, Mitchell, SD (1,200 ft2)

SUPPLEMENTS: EuroPharma, Curamin;
EuroPharma, Freeze Dried Cherry Fruit Extract;
ReNew Life, Norwegian Gold Super Critical Omega

FOOD: Frontier Soups, Soups;
Pure Bliss Organics, Energy Bars;
Texas Best Organics, Jasmine Rice

HBC: Giovanni Cosmetics, D:Tox System;
Moom, Organic Hair Remover

BEVERAGES: R.W. Knudsen Family, Spritzers;
Reed’s Inc., Virgil’s Root Beer;
Hibiscus Teas (All Brands)

UP & COMING: Grab Green, Cleaners and Soaps;
Incredible Life Nutrition, Sonic Life Complete Nutrition;
Re-Body, SafSlim



Bamboo Market Health Foods, Steamboat Springs,
CO (2,750 ft2)

SUPPLEMENTS: New Chapter, Every Woman’s One Daily;
New Chapter, Zyflamend;
Nordic Naturals, Ultimate Omega

FOOD: St. Helena Olive Oil Co., Napa Valley Extra Virgin Olive Oil;
Rockin J Pastures, Ground Beef;
Honey Stinger, Energy Bars

HBC: Derma E, Age-Defying Day Crème;
Weleda, Skin Food;
Alba Botanica, Very Emollient Body Lotion

BEVERAGES: Millennium, Enlightened and Classic Raw Kombuchas;
Guayaki Yerba Mate, Bottled Yerba Mate;
GuS, Star Ruby Grapefruit Grown-Up Soda

UP & COMING: Mamma Chia, Vitality Beverages;
Bhakti Chai, Tea Drinks;
Wallaby Organic, Yogurts 


Country Store, Sonora, CA (2,000 ft2)

SUPPLEMENTS: Solaray, Multidophilus 12;
Modern Products, Swiss Kriss

FOOD: Rudi’s Gluten Free Bakery, Multigrain Bread;
Bragg, Apple Cider Vinegar;
Cadia, Quinoa

HBC: Derma E, DMAE- Alpha Lipoic- C-Ester Retexturizing Creme;
Topical BioMedics, Topricin;
Xlear, Spry Xylitol Toothpaste

BEVERAGES: Marley Ventures, Inc., Marley’s Mellow Mood;
Nature Factor, Organic Young Coconut Water;
Ice Age Glacier Water, Premium Glacier Water

UP & COMING: Manitoba Harvest, Hemp Oil;
DeBoles, Artichoke Flour Pasta;
Starwest Botanicals, Hibiscus

Published in WholeFoods Magazine, February 2012