April 2010

What's Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores.  The intention is to provide indications of sales trends.

If your store is interested in being included in our What’s Selling Column, e-mail: editorial@wfcinc.com

Midwest: Nutrition Works, Rockford, IL

Supplements: Carlson Labs, Fish Oil Caps; ReNew Life, First Cleanse; NOW Foods, Red Yeast Rice

Food: Bragg, Apple Cider Vinegar; NOW Foods, Energy Nut Mix; Food For Life, Ezekiel 7 Grain Bread

HBC: Xlear, Spry Toothpaste; Giovanni, Smooth as Silk Conditioner; NOW Foods, Jojoba Oil

BEVERAGES: Steaz, Raspberry Green Tea; Millennium Products, GT’s Kombucha; Ginseng UP Corp., Ginseng UP (Apple)Bioforcewww.bioforceusa.com

Northeast: Ocean City Organics, Inc., Ocean City, MD (2,400 ft2)

Supplements: Garden of Life, Primal Defense Ultra; Warren Labs, George’s Aloe Juice; MegaFood, Women’s One Daily, Daily Foods Multi

Food: Food for Life, Ezekiel Org. Sprouted Sesame Bread; Grateful Harvest, Organic Ground Beef (1 lb); Bulk Raw, Organic Walnuts

HBC: One With Nature, All Bar Soaps; Dr. Bronner’s, Lavender Liquid Castile Soap; Aubrey Organics, Luxurious Chamomile Shampoo

BEVERAGES: Millennium Products, GT’s Kombucha (Mango & Multigreen); Jim’s Coffee, Mexican Altura; Natural Brew Soda, Ginger Ale

UP & COMING: Weleda, Regenerating Hand Cream; Gaia Herbs, Açaí Liquid Phytocapsules; Feelgoodz, Natural Rubber Flip-Flops

Southeast: Organically Yours Health Food Store, Lafayette, LA (2,435 ft2)

Supplements: Life’s Journey (Private Label); Garden of Life, Vitamin Code Women’s; New Chapter, Bone Strength Take Care

Food: Food By George (All); Glutino (All); Enjoy Life (All)

HBC: Desert Essence (All); Jason Natural, Toothpaste; Alvera, Aloe Deodorant

BEVERAGES: Honest Tea (All); Millennium Products, GT’s Kombucha; Eternal Water

UP & COMING:  Zevia, Sodas; Earthworm (All)

Northwest: Wealth of Health, Idaho Falls, ID (4,500 ft2)

Supplements: Nature’s Way, Alive Multiple; Enzymatic Therapy, Complete Gest; Wakunaga, Kyolic Garlic

Food: Food for Life, Ezekiel Gluten-Free Breads; Pamela’s Products, Gluten-Free Mixes; Lundberg Family Farms, Rice Chips

HBC: Camocare, Toner; Giovanni, 50/50 Shampoo; Desert Essence, Jojoba Oil

BEVERAGES: Zevia, Sodas; Twinlab, Energy Fuel Drink; ISS, RTD Protein Shakes

UP & COMING: Food for Life, Ezekiel Gluten-Free Muffins; Charlotte’s Bakery, Gluten-Free Fresh Bread; Source Naturals, Pycnogenol 100 mg

Southwest: Tri-Valley Health Foods, Casa Grande, AZ

Supplements: Nature’s Plus, Source of Life Men; Nature’s Plus, Source of Life Women; Jarrow, Bone Up

Food: Bragg, Apple Cider Vinegar; Food For Life, Ezekiel Breads; Redwood Hill, Goat Yogurt

HBC: Alvera, Deodorants; Kiss My Face, Bar Soaps; Mill Creek, Shampoos

BEVERAGES: Alvita, Teas; Martinelli’s, Apple Juice; Organic India, Tulsi Tea (All Flavors)

West: Food Front Co-op, Portland, OR (6,000 ft2)

Supplements: Golden Lotus, Lung Clear Lozenges; Alacer Corp., Cran./Pom. Emergen-C; Rainbow Light, Vitamin D Gummies

Food: Annie’s, Shells & Cheese; Panda, Licorice; Westbrae Natural, Black Beans

HBC: Dead Sea Warehouse, Dead Sea Mineral Bath Salts; Dr. Bronner’s, Rose Bar Soap; Wild Carrot Herbals, Marionberry Lip Balm

BEVERAGES: Amy & Brian, Coconut Water; Townsend, Kombucha; Ito En, Sencha Shot

UP & COMING:  Superfruits; Organic Multivitamins (All Brands)

Published inWholeFoods Magazine, April 2010