In honor of Brain Awareness Month and their mission to change the narrative surrounding Alzheimer’s care, mother-son duo Maria Shriver and Patrick Schwarzenegger, co-founders of MOSH, announced the launch of a new formulation of their protein bars featuring the science-backed ingredient Cognizin. This nootropic, which supplies the brain with a patented form of citicoline, has been shown to support for focus, attention, and memory in healthy adults. MOSH also features a Signature Brain Blend including lion’s mane, ashwagandha, omega-3s, and vitamins B12 and D3.

“MOSH protein bars are the perfect synergy between a branded ingredient like Cognizin that stands out in the brain supplement market for its extensive scientific research, and Maria and Patrick’s dedicated efforts to actively nurture people’s brain health,” says Karen E. Todd, RD, and Vice President of Global Brand Marketing, Kyowa Hakko USA. 

More news from MOSH: As part of its retail-ready rebrand, MOSH’s 10 protein bar flavors each boast packaging with bright, inviting colors to stand out on shelf. “MOSH isn’t just a mission-driven company,” says Shriver. “Mission is built into every fiber of our brand, from our packaging to ingredients and proceeds. And because we go the extra mile, MOSH is bound to spark conversations, ignite change, and illuminate paths to a brighter, healthier future.”