Insiders weigh in on the current and upcoming trends in the botanicals space.

SPINS data from 2023 shows “super mushrooms” gaining popularity, jumping from the supplement aisles to food and beverage products, which saw $642 million in sales, a 19.5% year-over-year growth.

Limited Edition Instant Latte Pumpkin Spice is the newest rollout from Laird Superfood. 

Look at lifestyle strategies that can help ensure we have the best time ever on our travels!

MOSH announced the launch of a new formulation of their protein bars featuring the science-backed ingredient Cognizin.

"We encourage brands to be especially careful sourcing these materials, and make sure they are tested by the most competent labs,” said Alkemist Labs CEO Elan Sudberg.

Discover what you need to know about sustainable sourcing, trust and transparency promises, and what’s driving consumer demand in botanicals.

As the market for good-for-you grow, brands are exploring ways to provide more functionality to foods and beverages. 

Take a look at the products that are driving sales from coast to coast!

Sempera Organics has launched a stress reduction ingredient, with Lions Mane as the star ingredient.