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2023 45th Annual Retailer Survey

What is the state of independent natural products retailers as we emerge from the COVID-19 pandemic? Find out, and hear from independent retailers, in their own words, on the state of business.
February 28, 2023
Maggie Jaqua and Jay Jacobowitz

What is the state of independent natural products retailers as we emerge from the COVID-19 pandemic? Find out, and hear from independent retailers, in their own words, on the state of business.



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The Importance of Natural Oral Care

September 23, 2022
Rebecca Viscomi
We all want a pretty smile with pearly white teeth and fresh breath. But taking care of oral hygiene is about more than just looking good. The condition of teeth and gums can be tied to underlying health conditions, and science shows that early signs of many illnesses first appear...
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Minimalism & Clean Beauty Shine

August 25, 2022
Marissa Fox
Beauty buyers are getting the “feel-good” factor they’re after by embracing more holistic approaches, looking for topical products that are downright pampering and nutrients that nourish from within. According to research from Lycored, today’s consumers favor beauty products that make them feel good about themselves. “The new generation of skincare...
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The Eco-Friendly Solution to "The Great Tampon Shortage of 2022"

July 21, 2022
Connelly Jaqua
From toilet paper to cleaning supplies to immune-support supplements and more, we’ve all been feeling the impact of supply chain disruptions since 2020. The latest item missing from shelves: tampons (1). The effects of COVID-19 are only one factor contributing to the tampon shortage. As Andre Schulten, Chief Financial Officer...
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2022 Natural Choice Awards

March 24, 2022
WholeFoods Magazine Staff
We asked independent natural products retailers to name the brands that have made the greatest impact on their business in the past year, and the results are in! For 20 in-demand categories, we tallied the votes submitted online in our Natural Choice Awards and used data from our What’s Selling...
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5 Summer Skin Heroes!

March 24, 2022
Connelly Jaqua
[vc_row][vc_column][vc_column_text]Smooth skin with a natural, healthy glow is the summer goal…but often the reality is that skin is either sunburned, dry and ashy, oily and breaking out, or marred by bug bites and itchy rashes. Fortunately, nature’s gems can help ease itches and irritation while getting skin looking and feeling...
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The Nutri-Beauty Market is Looking Fine

February 28, 2022
Julia Peterman
[vc_row][vc_column][vc_column_text]Nutri-beauty, nutricosmetics, beauty-from-within, ingestible beauty—the sheer number of names for this space is a testament to both its novelty and its popularity. What kind of numbers are we looking at? A Research and Markets report projects that the U.S. nutri-beauty market will reach $8.3B by 2027, growing at a CAGR...
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Teen Skin Care: Acne Troubleshooting

September 28, 2021
Julia Peterman
Teenagers are going through a lot, including hormonal changes that can cause acne. Hormones called androgens increase in teens during puberty, making the skin’s oil glands get larger and make more sebum, an oily substance that moisturizes and protects the skin—and, in large amounts, helps clog pores, leading to acne...
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Embracing a More Holistic HABA

August 27, 2021
Julia Peterman
[vc_row][vc_column][vc_column_text]How has HABA changed over the past year? It’s changed right in line with all the other trends, says Brandon Boothe, Thrive Natural Care Co-Founder and COO: “The last year has been so challenging for everyone. Many of our friends and family and customers have started re-evaluating their lives. We...
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