maitake - Page 1 | WholeFoods Magazine

The Great Opportunity: Exploring the Mushroom Market

Mushrooms have gone mainstream. Read on for the latest, from 7 superstars to category growing pains to innovative new offerings.

October 24, 2024

Maggie Jaqua, Content Director

SPINS data from 2023 shows “super mushrooms” gaining popularity, jumping from the supplement aisles to food and beverage products, which saw $642 million in sales, a 19.5% year-over-year growth.

The Botanical Boom

Industry insiders weigh in on the latest innovations in botanical ingredients.

June 13, 2024

Jennifer Joseph

Discover what you need to know about sustainable sourcing, trust and transparency promises, and what’s driving consumer demand in botanicals.

Mushroom Extract

October 1, 2020

WholeFoods Magazine Staff

Unibar Corporation has launched Maitake Pt78, an immune-modulating mushroom extract. Rich in minerals, vitamins, amino acids and beta-glucan, Maitake Pt78 is suitable for multi-vitamin, immune support, travel, stress & sports performance formulas for all ages, the company claims. Maitake Pt78 is also manufactured according to ISO, cGMP, HAACP, and PMDA...

Company Profile: Mushroom Wisdom

July 23, 2020

WholeFoods Magazine Contributor

Mushroom Wisdom came into being in its first incarnation, namely Maitake Products, almost 30 years ago with the express goal of sharing some extraordinarily promising research on the Maitake mushroom, which at that time, was not well known. As time went on, we increased the number of mushrooms to 11...

Mushrooms: Superfood Superstars

July 18, 2019

Julia Peterman

[vc_row][vc_column][vc_column_text]Inflammation, low energy, hormonal imbalances...our go-go-go, high-pressure days have many of us suffering from these and other negative effects of stress. And while modern-day living may have gotten us into the mess, a time-tested superfood can help get us out: mushrooms. These medicinal gems are growing in popularity as the...

Company Profile: Mushroom Wisdom

July 18, 2019

WholeFoods Magazine Contributor

Company Description For close to 3 decades, Mushroom Wisdom has been sharing the finest and most effective mushroom supplements, supported by science while grounded in tradition. Mushrooms have a very long history of use, often dating back centuries, and in the last 75 or so years a growing body of...

Mushrooms: Fungi With Serious Benefits

June 27, 2018

Kurtcia Collazo

Mushrooms have been used for centuries and even millennia in Eastern and Traditional Chinese Medicine (TCM). Compared to Asian countries like China and Japan, the application of medicinal mushrooms in the Western countries is more recent (1). Mushroom supplements have been growing in popularity in recent years as the Western...