ELI Codes - Page 1 | WholeFoods Magazine

Major Buzz: Top 5 Newsmakers of the Past 5 Years

Take a look at the major news stories impacting the natural products industry from 2019-2023, and how they are playing out today.

January 17, 2024

Maggie Jaqua, Content Director

Take a look at the major news stories impacting the natural products industry from 2019-2023, and how they are playing out today.

Merryfield, Cornerstone Partner to Enhance In-Store Consumer Education with Digital Incentives At-Shelf

December 22, 2022

Maggie Jaqua, Content Director

Boston, MA—Merryfield PBC announced a partnership with Cornerstone for Natural to create an in-store consumer education, incentives, and rewards program, called Learn & Earn. The program, powered by the Merryfield Rewards app and Cornerstone's Smart Shelf Tag technology, is designed to influence consumers' point-of-purchase decisions through in-aisle branded digital content...

UNFI to Offer Retailers Smart Shelf Tags to Engage Consumers, Improve Transparency, Drive Purchase Decisions

October 28, 2022

Maggie Jaqua, Content Director

Providence, RI—United Natural Foods, Inc. (UNFI) announced an agreement with Cornerstone for Natural to bring the company's Smart Shelf Tag program to UNFI’s suppliers and retailers. Smart Shelf Tags are retail shelf tags augmented with ELi QR Codes. The tags are based on QR code technology and can be read natively...

OrderDog Brings Smart Shelf Tags to its Retailer Clients at No Cost

August 12, 2022

Maggie Jaqua, Content Director

Flower Mound, TX—OrderDog announced that it has integrated Smart Shelf Tags into their shelf tag printing solutions. The leader in ordering, inventory, and point-of-sale solutions to retailers in the natural products industry will offer the service to retail clients at no additional cost.Smart Shelf Tags are retail shelf tags augmented...

MAHO Embraces Cornerstone ELi Smart Shelf Tags

June 20, 2022

WholeFoods Magazine Staff

Columbus, OH—The Mid-American Health Organization (MAHO) announced its participation and support of Cornerstone for Natural’s ELi Smart Shelf Tag program. As WholeFoods Magazine has reported, Smart Shelf Tags increase retail sales by engaging and educating in-store shoppers. The tags make it easy to share engaging digital content such as videos, PDFs, web...

Hain Celestial Announces Support for Smart Shelf Tags

March 8, 2022

Julia Peterman

Lake Success, NY—The Hain Celestial Group has announced its participation in and support of the Smart Shelf Tag solution from Cornerstone for Natural. Smart Shelf Tags make use of ELI Codes, which are similar to QR codes, except that rather than linking to a webpage that has to be maintained,...

New Pioneer Co-op to Implement Smart Shelf Tags

February 10, 2022

Julia Peterman

New Pioneer Co-op will be implementing Eli Codes and Smart Shelf Tags within their stores over the next several weeks, according to a press release. When scanned by a smartphone, Eli Codes can educate and inform shoppers, and thereby increase sales while undercutting a customer’s desire to google information about...

Data Show: Smart Shelf Tags Support In-Store Product Growth

January 18, 2022

Julia Peterman

Tampa, FL—Products merchandised with Smart Shelf Tags did 3x better than the rest of their respective categories, according to a press release from Cornerstone for Natural. The numbers are based on SPINS retail sales data for Fresh Thyme Market. “It all speaks to how important shopper education and engagement truly...

Mastering the In-Store Market

October 13, 2021

WholeFoods Magazine Contributor

Fresh Thyme, Genexa, Data Council (IX-ONE), and Cornerstone for Natural discuss Smart Shelf Tags, ELI Codes, the future of in-store digital engagement, and more. Recorded at Expo East, September 24, 2021, the conversation covers: How the program works What’s next for Fresh Thyme Market What this technology means for other...

ELI Codes Enhanced Through SPINS Partnership

October 7, 2021

Julia Peterman

Chicago, IL—SPINS has partnered with Cornerstone for Natural to enhance Cornerstone’s ELI Code and Smart Shelf Tag solutions, according to a press release. Smart Shelf Tags are retail shelf tags equipped with patented ELI Codes, which, when scanned with a smartphone, can display a range of digital content including videos,...