GFCO - Page 1 | WholeFoods Magazine

The Grocery Aisle

Free-From Foods (& Beyond)

Exploring the next frontier in digestive and overall wellness.

November 20, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

These are the catalysts that are influencing development in the free-from foods market, and the trends that are paving the way for future growth.

The Grocery Aisle

What’s New in Free-From Foods

Food allergies are on the rise, and stocking products that are free of common allergens can help you build a loyal customer base.

October 24, 2024

Jennifer Joseph

One in four people—approximately 85 million Americans—avoid buying products that contain the top nine food allergens, according to a study commissioned by FARE.

Keys to Happy, Healthy Kids

From greater awareness about mental health post-pandemic to increased focus on special dietary needs, here are the trends impacting the kids’ health category.

July 20, 2023

Marissa Fox

From greater awareness about mental health post-pandemic to increased focus on special dietary needs, here are the trends impacting the kids’ health category.

Hope Foods Introduces New Packaging

June 8, 2023

Rebecca Viscomi

Hope Foods has released new packaging for its hummus and non-GMO plant-based dip lineup.

Record Number of Gluten-free Products Verified by GFCO in 2022

GIG says the numbers indicate unprecedented consumer demand for stringent certification.

April 6, 2023

WholeFoods Magazine Staff

In 2022, the Gluten Intolerance Group's (GIG) Gluten-Free Certification Organization (GFCO) third-party gluten-free certification program certified 9,300 products from more than 800 brands worldwide.

GIG Cares Fights Food Insecurity

August 5, 2022

WholeFoods Magazine Staff

Auburn, WA—Due to rising inflation and major global crises, GIG Cares has reported an increase in demand for its food assistance program. This initiative, the Cutting Costs program, sends boxes of gluten-free food to food-insecure persons. To boost its efforts to access more funding, GIG Cares is hosting “A Night...

The Natural View: Gluten Intolerance Group Leadership Spotlight

July 28, 2022

WholeFoods Magazine Contributor

In this special leadership series, we're getting to know industry veterans and changemakers. Cynthia Kelly, CEO of the Gluten Intolerance Group (GIG), and Channon Quinn, COO of GIG and Executive Director of GIG Cares, share the organization’s mission, milestones, and more! [embed]https://www.youtube.com/watch?v=RfKAm41vB3Q[/embed] For more from GIG, enjoy this leadership profile. And...

Channon Quinn, GIG and GIG Cares

June 24, 2022

Gluten Intolerance Group

Including the input derived from our community is one of the best ways to know that we are making the right difference for them in this moment and into the future. —Channon Quinn Our leadership team at the Gluten Intolerance Group (GIG) approaches our goals and decisions from the...

Gluten Intolerance Group to Present At Expo West

March 4, 2022

Rebecca Viscomi

Auburn, WA—The Gluten Intolerance Group (GIG) will be attending Expo West at booth #1041, and will be giving a talk on gluten-free topics. GIG will present “Gluten-free Matters: Insights Into the Gluten-free Market and Motivators for its Consumers” on Wednesday, March 9 from 11:30 a.m.–12:30 p.m. The talk will be...

Final Count: GFCO Certified 2,045 Products in 2021

January 7, 2022

Julia Peterman

Auburn, WA—The Gluten-Free Certification Organization (GFCO) certified 2,045 products from 171 brands in 2021, according to a press release. GFCO is a gluten-free certification program from the Gluten Intolerance Group. It requires certified products to contain 10ppm of gluten or less, which is twice as strict as the FDA standard.