Women are stepping into the spotlight and advocating for solutions to female-specific health issues.

Consumers are no longer simply focused on longevity—they want to feel energized and maintain their healthy independence into their golden years. This issue explores the latest nutrition science and branded ingredient innovations to help you best serve healthspan-focused consumers.

Can adaptogens help with sports performance? Move Nutrition Network explore the science.

From revitalizing beverages to plant-forward foods, clean skincare, and thoughtful essentials, the emerging natural brands on display at Newtopia Now are redefining wellness with innovation, integrity, and purpose.

Looking ahead to 2026, new opportunities in private label and contract manufacturing are on the rise. Discover the key trends, tech innovations, and challenges shaping the future of natural products.

We reached out to experts in the kids’ health space to get a better sense of the trends they’re tracking, the science being referenced during R&D meetings, and consumer behavior predictions as we head into 2026.

Insiders weigh in on the current and upcoming trends in the botanicals space.

Take a look at the products that are driving sales from coast to coast!

Natural Products Expo West 2025 underscored a powerful shift toward mindful consumerism, sustainability, and functional wellness, with several standout trends dominating the show floor. 

Discover NØØT, a dietary supplement brand focused on providing customers with natural products through consumer education and innovation.