Cornerstone for Natural | WholeFoods Magazine

Merryfield, Cornerstone Partner to Enhance In-Store Consumer Education with Digital Incentives At-Shelf

December 22, 2022

Boston, MA—Merryfield PBC announced a partnership with Cornerstone for Natural to create an in-store consumer education, incentives, and rewards program, called Learn & Earn. The program, powered by the Merryfield Rewards app and Cornerstone's Smart Shelf Tag technology, is designed to influence consumers' point-of-purchase decisions through in-aisle branded digital content...

UNFI to Offer Retailers Smart Shelf Tags to Engage Consumers, Improve Transparency, Drive Purchase Decisions

October 28, 2022

Maggie Jaqua

Providence, RI—United Natural Foods, Inc. (UNFI) announced an agreement with Cornerstone for Natural to bring the company's Smart Shelf Tag program to UNFI’s suppliers and retailers. Smart Shelf Tags are retail shelf tags augmented with ELi QR Codes. The tags are based on QR code technology and can be read natively...

OrderDog Brings Smart Shelf Tags to its Retailer Clients at No Cost

August 12, 2022

Maggie Jaqua

Flower Mound, TX—OrderDog announced that it has integrated Smart Shelf Tags into their shelf tag printing solutions. The leader in ordering, inventory, and point-of-sale solutions to retailers in the natural products industry will offer the service to retail clients at no additional cost.Smart Shelf Tags are retail shelf tags augmented...

MAHO Embraces Cornerstone ELi Smart Shelf Tags

June 20, 2022

WholeFoods Magazine Staff

Columbus, OH—The Mid-American Health Organization (MAHO) announced its participation and support of Cornerstone for Natural’s ELi Smart Shelf Tag program. As WholeFoods Magazine has reported, Smart Shelf Tags increase retail sales by engaging and educating in-store shoppers. The tags make it easy to share engaging digital content such as videos, PDFs, web...

Hain Celestial Announces Support for Smart Shelf Tags

March 8, 2022

Julia Peterman

Lake Success, NY—The Hain Celestial Group has announced its participation in and support of the Smart Shelf Tag solution from Cornerstone for Natural. Smart Shelf Tags make use of ELI Codes, which are similar to QR codes, except that rather than linking to a webpage that has to be maintained,...

Data Show: Smart Shelf Tags Support In-Store Product Growth

January 18, 2022

Julia Peterman

Tampa, FL—Products merchandised with Smart Shelf Tags did 3x better than the rest of their respective categories, according to a press release from Cornerstone for Natural. The numbers are based on SPINS retail sales data for Fresh Thyme Market. “It all speaks to how important shopper education and engagement truly...

Mastering the In-Store Market

October 13, 2021

WholeFoods Magazine Staff

Fresh Thyme, Genexa, Data Council (IX-ONE), and Cornerstone for Natural discuss Smart Shelf Tags, ELI Codes, the future of in-store digital engagement, and more. Recorded at Expo East, September 24, 2021, the conversation covers: How the program works What’s next for Fresh Thyme Market What this technology means for other...

The Natural View: Improving the Customer Experience with ELI Codes

September 8, 2021

WholeFoods Magazine Staff

In this episode of The Natural View, WholeFoods Content Director Maggie Jaqua gets the scoop on Fresh Thyme Market's initiative to improve the shopper experience with the help of ELI Code technology from Cornerstone for Natural. Guests: Jonathan Lawrence, Senior Director of Grocery & Natural Living, Fresh Thyme Market David Williams,...

Cornerstone Offers Touch-Free Trade Show Solution

August 5, 2021

Julia Peterman

Cornerstone for Natural is offering free ELI Code quick-implementation tools to help natural product suppliers assuage fears surrounding COVID-19 for trade show attendees, according to a press release. ELI Codes are smartphone-based digital engagement codes, similar to a QR code, allowing businesses to deliver a brand message or information quickly...

The Natural View: How Retailers, Brands, and Suppliers Can Gain a Competitive Edge with ELI Codes

December 17, 2020

WholeFoods Magazine Staff

In this episode of The Natural View, WholeFoods Editor-in-Chief Maggie Jaqua and Todd Pauli of 24 Stories join Heather Wainer, Publisher, WholeFoods Magazine, to get the scoop on ELI Code technology from Cornerstone for Natural, and the opportunities for companies throughout the supply chain—including how natural products retailers can compete...