Reishi - Page 1 | WholeFoods Magazine

The Great Opportunity: Exploring the Mushroom Market

Mushrooms have gone mainstream. Read on for the latest, from 7 superstars to category growing pains to innovative new offerings.

October 24, 2024

Maggie Jaqua, Content Director

SPINS data from 2023 shows “super mushrooms” gaining popularity, jumping from the supplement aisles to food and beverage products, which saw $642 million in sales, a 19.5% year-over-year growth.

MegaFoods Launches Superfood Mushroom Line

September 1, 2024

Rebecca Viscomi

MegaFood has rolled out a line of supplements featuring adaptogen mushrooms, intended to support focus and energy.

Natural drug research, Natural organic and scientific extraction in glassware, Alternative green herb medicine.

20 Herbs & Fungi Requiring Extra Scrutiny

Alkemist Labs reports that these botanicals and fungi most frequently failed its identity testing during the first half of 2024.

June 17, 2024

WholeFoods Magazine Staff

"We encourage brands to be especially careful sourcing these materials, and make sure they are tested by the most competent labs,” said Alkemist Labs CEO Elan Sudberg.

Yum Cha Tea's Matcha Is Sourced From Reishi Mushrooms

February 11, 2024

Rebecca Viscomi

Yum Cha Tea's Organic Matcha is sourced from Reishi mushrooms, providing a boost of antioxidants.

Supplement Highlights

Mushrooms Go Mainstream

Read up on the latest challenges and debates as the functional mushroom category booms.

August 14, 2023

Maggie Jaqua, Content Director

Read up on the latest challenges and debates as the functional mushroom supplement category booms.

AIDP to Distribute CA-Grown Mushroom Ingredients from Sempera Organics

April 4, 2023

WholeFoods Magazine Staff

AIDP has added an extensive line of California-grown mushroom extracts, powders, and blends from Sempera Organics to its wide-ranging portfolio of nutraceutical ingredients.

Rowdy Mermaid Offers Sparkling Tonic with Adaptogens

January 11, 2023

Maggie Jaqua, Content Director

Rowdy Mermaid offers Sparkling Tonic with Adaptogens, crafted with botanicals, fruits, herbs, plus 200mg Reishi mushroom extract to support immune health and 200mg Lion's Mane mushroom extract to support mental clarity. Available in Blackberry Ashwagandha, Strawberry Holy Basil, Yuzu Matcha, and Asian Pear Elderflower. USDA Organic. www.rowdymermaid.com...

Functional Mushrooms

June 17, 2022

Marissa Fox

Sempera Organics is offering U.S. grown organic functional mushrooms for use by food and nutraceutical developers. The selection includes: lion’s mane, cordyceps, reishi, chaga, turkey tail, shiitake, maitake, almond mushroom, king oyster, snow fungus, and agarikon, grown in a lab farm facility with a focus on purity and quality. The mushrooms...

Company Profile: Mushroom Wisdom

July 23, 2020

WholeFoods Magazine Contributor

Mushroom Wisdom came into being in its first incarnation, namely Maitake Products, almost 30 years ago with the express goal of sharing some extraordinarily promising research on the Maitake mushroom, which at that time, was not well known. As time went on, we increased the number of mushrooms to 11...

Functional Fungus

February 19, 2020

Casey Bonagura

Mushrooms are having a moment: These gems from nature are gaining popularity thanks to consumers’ growing awareness about the health benefits they offer, according to a report by Fortune Business Insights (1). And the experts are projecting that the functional mushroom market will continue to grow over the next six...