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Home » Authors » Jennifer Joseph

Articles by Jennifer Joseph

Fostering mental wellness.

The Pillars of Mental Resilience

Industry insiders discuss the rise of neurowellness and shift to holistic calm, plus reveal strategies to appeal to customers seeking relaxed focus and sound sleep.
June 1, 2026
Jennifer Joseph

Consumers are exploring natural remedies and nutritional supplements to help them manage stress and improve how they feel and function overall.


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Breaking the Glass Ceiling in Women’s Wellness

Industry insiders share how increased investment in sex-specific research and a growing number of women in leadership are pushing the market forward.
March 26, 2026
Jennifer Joseph

Women are stepping into the spotlight and advocating for solutions to female-specific health issues.


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Powered Up Performance

Industry insiders weigh in on the trends driving growth in the sports and active nutrition market —and share how retailers can gain a competitive edge.
February 21, 2026
Jennifer Joseph

Discover the trends driving growth in the sports and active nutrition market. Plus! 4 Secrets to Selling Active Nutrition.


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20+ Natural Ingredients for Better Sleep, Less Stress & Sharper Thinking

Quality sleep and managing stress are critical to maintaining optimal cognitive function. Here, industry insiders share science-backed ingredients that can help support the “rest-mood-focus ecosystem.”
November 20, 2025
Jennifer Joseph

Consumers want solutions offering multifaceted benefits for sleep, stress, and cognitive function, putting retailers in perfect position to capture a big share of the market.


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Products that POP—the Clean Label Way!

Chasing the Rainbow: Opportunities in Colors, Sweeteners & Flavors

Industry insiders reveal the advances that are elevating product development and broadening appeal to health-conscious consumers.
September 25, 2025
Jennifer Joseph

There’s a huge appetite for better-for-you innovation. Discover the ingredient innovations that can fuel winning natural products!


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‘Biotics Trends Driving Demand in 2026

Advances in research have paved the way for the next generation of targeted and personalized interventions to support the gut ecosystem.
August 27, 2025
Jennifer Joseph

Microbiome science has entered a new, more sophisticated phase. Catch up on the latest.


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Sitting Pretty: The Beauty-From-Within Boom

Industry insiders weigh in on the latest trends and innovations driving demand in the nutri-beauty category.
July 24, 2025
Jennifer Joseph

Beauty supplements have evolved beyond a niche category; consumers of all ages and demographics consider nutrients that support glowing skin, shiny hair, and strong nails to be an essential component of self-care.


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The Grocery Aisle

Flavor + Function = A Sales Win!

8 trends to watch in functional food and beverages.
June 12, 2025
Jennifer Joseph

Consumers have become more aware of how nutrition influences their overall wellbeing and it’s changing the way they shop.


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Making the Most of the Women’s Health Opportunity

Industry insiders weigh in on the latest science and innovations driving demand in women’s health supplements.
February 20, 2025
Jennifer Joseph

After decades of being under-researched and under-funded, the tide has shifted, and the medical and nutraceutical industries are investing in female-specific R&D.


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The Grocery Aisle

What’s New in Free-From Foods

Food allergies are on the rise, and stocking products that are free of common allergens can help you build a loyal customer base.
October 24, 2024
Jennifer Joseph

One in four people—approximately 85 million Americans—avoid buying products that contain the top nine food allergens, according to a study commissioned by FARE.


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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