Jennifer Joseph

Plant-Based Everything!

Consumer interest in plant-based products has skyrocketed. Learn the latest offerings in food, beauty, supplements, and more, plus savvy marketing strategies that can help you grow your bottom line.

August 23, 2023

Jennifer Joseph

Consumer interest in plant-based products has skyrocketed. Learn the latest offerings in food, beauty, supplements, and more, plus savvy marketing strategies that can help you grow your bottom line.

Nutritional Support for Sharper Thinking, Less Stress and Sunnier Moods

Industry insiders weigh in on the brain-boosting ingredients driving sales in the cognitive health category—and share savvy marketing strategies to help you grow your bottom line.

July 20, 2023

Jennifer Joseph

Industry insiders weigh in on the brain-boosting ingredients driving sales in the cognitive health category—and share savvy marketing strategies to help you grow your bottom line.

Bringing the Microbiome Into BALANCE

Consumers are investing in the health of their microbiome more than ever. Industry insiders reveal the scientific breakthroughs driving demand and strategies to capitalize on soaring growth in this lucrative category.

June 28, 2023

Jennifer Joseph

Consumers are investing in the health of their microbiome more than ever. Industry insiders reveal the scientific breakthroughs driving demand and strategies to capitalize on soaring growth in this lucrative category.

5 Keys to Dishing Up Specialty Food Sales

Industry insiders weigh in on the trends driving growth in the gourmet food category—and share savvy marketing strategies retailers can use to increase sales in this competitive space.

May 31, 2023

Jennifer Joseph

Industry insiders weigh in on the trends driving growth in the gourmet food category—and share savvy marketing strategies retailers can use to increase sales in this competitive space.

Powered-Up Performance

5 ways to win in e-sports & active nutrition

March 27, 2023

Jennifer Joseph

A recent report from revealed that the sports nutrition market was valued at $36 billion in 2020 and is set to reach $66 billion by 2028, growing at a CAGR of 7.9%. Take a look at science-backed dietary supplement ingredients.

Growth Drivers in Women’s Health

Industry insiders weigh in on how to support women and their nutritional needs while growing the bottom line.

March 1, 2023

Jennifer Joseph

2023 Heart Health Update

January 25, 2023

Jennifer Joseph

Consumers are more invested in taking proactive measures to protect their heart than ever before. “We know heart disease has been the leading cause of health-related death in the world, but there are new factors playing a role in increasing consumer awareness and emphasis on heart health,” says Vishal Shah,...

15 Supplements to Get Strong, Energized, and Focused

November 29, 2022

Jennifer Joseph

$81.8B projected size of sports nutrition category in 2030. After a rocky few years of COVID-19 restrictions and shutdowns, fitness is making comeback in a major way: Boutique studios and gyms have reopened and are flourishing, professional sports are back in full swing, and popular endurance races and athletic...

Supplements for a Happy, Healthy Gut

October 20, 2022

Jennifer Joseph

$89.9B anticipated size of digestive health category by 2030 Consumers are prioritizing digestive health more than ever, and demand for digestive health aid supplements is soaring. A report from Grand View Research suggests sales in this category, which encompasses prebiotics, probiotics, enzymes, and more, is set to reach $89.9...

A Kaleidoscope of Color and Flavor — the Clean Label Way!

September 23, 2022

Jennifer Joseph

76% of global consumers say it’s important that food products don’t contain artificial flavors Consumers have always wanted to have their cake and eat it, too, and that’s never been more true in the packaged goods market: In the age of social media, demand has soared for food and...