$119B projected size of the sleep aid market by 2030 The ongoing COVID-19 pandemic, the emerging monkeypox health crisis, rising inflation, climate change, global uncertainty, political unrest…There’s plenty of worrisome issues going on in the world to keep people up at night—and that’s before accounting for all the normal...
Industry insiders weigh in on the latest innovations and superstar ingredients proven to aid in balancing blood sugar and optimizing health. There’s a huge untapped market for a helping hand in keeping blood sugar levels balanced—and natural health retailers are in a sweet spot to educate consumers and capitalize...
Industry insiders reveal what’s new and next—and strategies to capitalize on demand to grow your business As health-conscious consumers get back to their go-go-go lives, they are looking to food and beverages to do more for their well-being: Demand for products that are fortified with added nutrition and health-promoting...
Now, perhaps more than ever before, women are prioritizing their health and well-being—and looking to nutritional supplements for a helping hand to help them stay energized and active. “COVID-19 created the awareness that health, wellness, and a physically active lifestyle are preventative tools for better care, and that the consumption...
As we emerge from the COVID-19 pandemic, consumers are eager to get back to “normal” life. That has meant a return to jam-packed schedules filled with ballgames and concerts, community gatherings, and nights out on the town with friends. But as much as people are relishing getting back to their...
For the estimated 32 million Americans with food allergies, grocery shopping can be a fraught experience, as the wrong purchase can trigger a dangerous reaction. Data suggests 200,000 people require emergency medical care for an allergic reaction to foods each year (1). “Food allergies can range from life threatening to...
The performance and energy drink market once had a fairly niche customer base (i.e. gamers, people looking to stay awake studying or partying, and athletes), and these caffeine-loaded beverages have long held a decidedly unhealthy reputation. However, the market has expanded exponentially in recent years—and created a major opportunity for...
[vc_row][vc_column][vc_column_text]Gone are the days when consumers just wanted a hit of hydration and maybe a touch of sweet indulgence from their beverages. Even before the COVID-19 pandemic, people were looking to packaged drinks to deliver a nutritional punch with ingredients to help boost energy, promote mental focus, and soothe stress.
As the threat of COVID-19 continues to loom, consumers are more motivated than ever to reduce or eliminate processed sugar from their diets: A recent Consumer First survey showed that 87% of consumers are trying to limit their sugar consumption (1). “Consumers are concerned about the negative impact sugar has...
The functional food and beverage category is thriving: Data suggests that the COVID-19 pandemic has consumers reaching for more snacks and soothing comfort foods to help manage stress, and they increasingly want their eats to contain ingredients that improve health and well-being. In fact, a 2021 Innova Insights report found...
