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Home » Authors » WholeFoods Magazine Staff
WholeFoods Magazine Staff

WholeFoods Magazine Staff

The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

info@wfcinc.com
Articles

ARTICLES

Bottle of melatonin supplements in moon set on blanket in bed.

Safety of Melatonin Supplements Questioned; Industry Experts Offer Clarity & Perspectives

NPA and CRN called out limitations of the preliminary study, and pointed to melatonin's well-established short-term uses for regulating sleep timing and circadian rhythm.
November 12, 2025
WholeFoods Magazine Staff

Following a preliminary study on melatonin supplements, CRN said: "As the American Heart Association itself notes, this research represents early, non–peer-reviewed data that cannot establish cause and effect." 


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Inside BioVivo Science's Botanical Extraction Center

Get the details on the new facility in our exclusive interview with BioVivo Science.
October 23, 2025
WholeFoods Magazine Staff

Learn more about BioVivo Science's new botanical extraction facility, plus an exclusive interview. 


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Magnifying Glass Focused on Circuit Board with AI Word, Representing Artificial Intelligence and Technology Innovation.
Naturally Informed Education

AI in Action: How Technology Is Reshaping the Natural Products Landscape

Gain valuable expert perspectives and opportunities for the natural products industry to level up.
October 21, 2025
WholeFoods Magazine Staff

Our industry is evolving thanks to new technology, and companies must factor how to adapt. Experts discuss the opportunities.


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Exploring Generational Shifts in Consumer Spending

A new report from Circana outlines current and future state of generational spending power to help brands achieve growth.
October 17, 2025
WholeFoods Magazine Staff

Circana says the research provides a road map for brands to connect authentically and effectively with each generation.


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Speech bubble with New product text. Boom retro comic style. Pop art style. Vector line icon for Business and Advertising.

20 New Natural Products!

Check out these new dietary supplements, grocery products, personal care, branded ingredients and more in the natural products space!
October 16, 2025
WholeFoods Magazine Staff

Check out what is new and what is next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!


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Color Dietary Supplements in Spoon, Vitamin Capsules Mix, Mineral Pills, Healthy Multivitamin Capsule, Nutritional Tablets, Dietary Supplements Set

CRN Spotlights Regulatory Issues Related to MAHA, State Actions and More

CRN shared statements on the Make Our Children Healthy Again Report, interstate commerce and supplement access, prenatal nutrition, and other pressing issues.
October 8, 2025
WholeFoods Magazine Staff

The Council for Responsible Nutrition has shared insights, key updates, and action steps on a variety of issues impacting the natural products industry.


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group-photo-my-health-alliance-lobby-day-9-10-25-photo-credi-1.jpeg

Inaugural My Health Alliance Lobby Day a Success on Capitol Hill

Citizen lobbyists representing a consortium of 15 national nonprofits and organizations gathered in D.C. to advocate for the natural products industry.
October 6, 2025
WholeFoods Magazine Staff

The consortium addressed a range of issues impacting the natural products industry, including pesticide reduction, GMO elimination, trade protections for botanicals, and the Maternal Vitamin D Initiative.


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Naturally Informed Education

Navigating MAHA, Trade & Tariffs and Coming Out on Top: How To Survive and Perhaps Even Thrive

Leading experts share key insights on pressing issues impacting the natural products industry.
October 3, 2025
WholeFoods Magazine Staff

Tune in for an insightful discussion on supply chain challenges, the impact of tariffs, the MAHA movement and more issues impacting the natural products industry.


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Supplements-Cost-HSA-GettyImages-1477566620.jpeg

New Analysis Shows Benefits & Costs of Expanded HSA/FSA Access to Dietary Supplements

CRN said the analysis shows consumers will benefit from expanded HSA/FSA access to supplements—at a fraction of the previously projected cost.
October 2, 2025
WholeFoods Magazine Staff

New data suggests Americans could gain broad access to supplements through their tax-preferred health accounts at one-quarter of the cost that was previously suggested.


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Natural Products Association Launches Revamped Website

As NPA approaches its 90th-year anniversary in 2026, NPA's Daniel Fabricant, Ph.D., said it’s paramount for the trade group to offer members the resources they need to thrive.
October 1, 2025
WholeFoods Magazine Staff

NPA, which is approaching its 90th-year anniversary in 2026, has modernized its website. Check out what's new.


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View All Articles by WholeFoods Magazine Staff
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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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