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WholeFoods Magazine Staff

The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

info@wfcinc.com

Articles

ARTICLES

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Research Updates: Stress, Cold Season, Heart Health & More

Get the latest science overviews from companies in the natural products industry, including Natures Crops, Gnosis by Lesaffre, Epax and more.

January 21, 2025

WholeFoods Magazine Staff

Natural products industry companies share overviews on the latest science on their branded ingredients to support wellbeing.

The Buzz in Natural: January 2025

A roundup of thought-provoking posts we saw on social media!

January 16, 2025

WholeFoods Magazine Staff

Check out our monthly roundup of the latest trends, insights, and industry discussions on social media!

Naturally Informed Education

Navigating GLP-1 Regulatory Compliance: Best Practices

Asa Waldstein, Principal of Supplement Advisory Group, offered must-know insights on one of the top trends for 2025.

January 16, 2025

WholeFoods Magazine Staff

A key question with GLP-1 is: Where does the “compliance line” fall?

What's Selling: January/February 2025

What’s Selling is a monthly review of the best-selling products determined from unit sales at natural products stores across the U.S.

January 16, 2025

WholeFoods Magazine Staff

Take a look at what is driving sales from coast to coast!

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Move Nutrition Network, WholeFoods Magazine Partner on Active Nutrition

The collaboration will expand awareness in the active nutrition, healthy aging market.

January 7, 2025

WholeFoods Magazine Staff

Move Nutrition Network and WholeFoods Magazine are expanding communication and education within the active nutrition space for the natural products industry.

A hand holds a magnifying glass focusing on the word "Trends" within the year "2025."

2025 Trends

Forecasting 2025: 25+ Top Trends in Natural

From raw materials to dietary supplements to functional foods and beyond, find out what the experts say will drive demand in 2025.

December 31, 2024

WholeFoods Magazine Staff

In this roundup of top trends from throughout the supply chain, discover the raw materials, dietary supplements, functional foods and more that will drive demand in 2025. Sign in to access this content.

Mastering the Active Aging Market

This special issue will give you the insights you need to succeed in the booming active aging space.

December 30, 2024

WholeFoods Magazine Staff

Consumers are no longer simply focused on longevity—they want to feel energized and maintain their healthy independence into their golden years. This issue will give you the insights you need to best serve these consumers.

The Natural View: CRN's Steve Mister on the State of the Industry

Get an update on the latest issues impacting the natural products industry.

December 18, 2024

WholeFoods Magazine Staff

Find out about CRN’s "Responsible. It's Our Middle Name" campaign, insights into the incoming administration, an update on state efforts to age-restrict access to certain nutritional supplements, and more.

Arizona Custom Blends (ACB): A Conversation with CEO Jeff Weintraub

WholeFoods Magazine's Heather Wainer talks with ACB CEO Jeff Weintraub about what sets the company apart from the competition.

December 11, 2024

WholeFoods Magazine Staff

Jeff Weintraub, CEO of Arizona Custom Blends, shares industry insights and discusses company's goal of working with more brands to provide leading-edge products.