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New year 2024, Green business, enviromental sustainability target. 2024 written on wooden cubes with goal icon. Goals,plan,opportunity.

2024 Call to Action for the Natural Products Industry

30 years after the passage of DSHEA, what are the most pressing issues facing the industry? Trade associations leaders weigh in.
December 28, 2023
WholeFoods Magazine Contributor

2024 marks the 30th anniversary of  the Dietary Supplement Health and Education Act (DSHEA). What issues are most pressing right now? Take a look.


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people at roundtable.jpg

CRN Announces Additions to Member Roster in 50th Anniversary Year

Take a look at who is joining.
December 21, 2023
WholeFoods Magazine Staff

Check out the new voting members approved by CRN’s board of directors in December.


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Berberine supplements

NOW Testing of Berberine Products Purchased on Amazon and Walmart.com Reveals Serious Quality Problems From “No Name” Brands

Unscrupulous players are aiming to make a buck off of the berberine trend. Read on for the findings—and how natural products retailers can help protect consumers.
December 21, 2023
Maggie Jaqua, Content Director

NOW's latest round of product testing (its 16th in its ongoing efforts to call out bad actors) examined more than 30 berberine supplements. 


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news brief news paper.jpg

Natural Products Industry News Briefs: ADM, NutriLeads, Nutriventia, and More!

What's new in the natural products industry? Catch up on all the latest.
December 19, 2023
WholeFoods Magazine Staff

Catch up on the latest news in the natural product industry, from M&As to awards and more.



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Assorted botanical and herbal ingredients

10 Macro Trends from SupplySide West 2023

Ingredient suppliers showcase the latest science, consumer insights, and more to drive innovation in 2024.
December 18, 2023
WholeFoods Magazine Staff

More than 1,400 exhibitors gathered in Las Vegas for the 2023 edition of SupplySide West (SSW) and Food ingredients North America (FiNA) to showcase their latest science and innovations. Find out what's new and what's next.


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sfs_2024.jpeg

Sustainable Food Summit 2024 to Focus on Move to Circularity

The summit will be broken up into four key topics: regenerative agriculture, upcycling, biodiversity, and marketing.
December 15, 2023
Rebecca Viscomi

The summit, being held in January, will focus on the move to circularity in the food industry. 


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Natural_Grocers_Top_10_Nutritional_Trends.jpg

12 Predictions for 2024 Top Trends from Natural Grocers

The retailer forecasts up-and-coming products and practices just in time for the year ahead.
December 15, 2023
WholeFoods Magazine Staff

Natural Grocers forecasts up-and-coming products and practices just in time for 2024.


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Hand holding drawing virtual lightbulb with brain on bokeh background for creative thinking idea and innovation concept.

Research Updates: Bone Health, Mental Wellness, Detoxification, Longevity & More

Get the latest science overviews from companies in the natural products industry, including Gencor, Balchem, Gnosis, and other industry leaders.
December 14, 2023
Maggie Jaqua, Content Director

Natural products ingredient suppliers share the science on branded ingredients to help support wellbeing.



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2024-trends-Getty-1493140114-copy.jpg

9 Food and Nutrition Mega-Trends for 2024 & Beyond

These emerging food, beverage and nutrition macro trends will shape the industry in 2024 and beyond, according to a new report from Prinova.
December 12, 2023
Maggie Jaqua, Content Director

To identify where the opportunities are, and to help customers create innovative, new products, Prinova created a future-facing framework that identifies the most important emerging trends.


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A glass of milk and Christmas cookies on the table against the background of bokeh lights

Survey: U.S. Adults Plan to Be Kinder to the Planet This Holiday Season

One in two Americans buy products from companies that take steps to reduce environmental impact.
December 11, 2023
WholeFoods Magazine Staff

U.S. adults say they are planning to be kinder to the planet this holiday season include recycling more (40%), opting for reusable/no gift wrapping (23%), limiting travel, or opting for carbon offset travel (17%), and composting (14%).


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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