Lakewood, CO—Natural Grocers has revealed its eighth annual Top Trends for 2024. The company's experts predict the most anticipated products and practices for 2024 in the categories of Health and WellnessBody Care and BeautyFood and Beverage; and those that are Ecologically Thoughtfulfor a total of 12 trends. The team of experts also included a "Try This Trend" addition, which incorporates an idea or product for those who want to explore the trends for themselves. There's even a Bonus Trend for the second year in a row. 

Health and Wellness Trends

  • Heat Adaption Becomes Necessary
  • Blood Sugar Balance Is Key to Healthy Weight Maintenance
  • Menopause Finally Gets the Attention It Deserves

Body Care and Beauty Trends

  • Skin Barrier Repair Becomes the Holy Grail of Skincare
  • Skinimalism Clears the Clutter
  • Hydroxyapatite Toothpaste Upgrades Our Oral Health

Ecologically Thoughtful Trends

  • Learning to Mitigate the Health Hazards of Wildfire Smoke Becomes an Unfortunate Reality
  • Consumers Reject Lab-Grown Meat
  • The Battle to Define 'Regenerative Agriculture' Begins

Food and Beverage Trends

  • We All Get on Board with Boards
  • The Mediterranean Diet Stands the Test of Time
  • Replacing High Omega-6 Oils Becomes a Health Priority

Bonus Trends

  • Be a Regenivore: Eating like a regenivore means making food choices that support your health and the health of the planet. It also means emphasizing nourishing foods that are grown by farmers and ranchers who prioritize practices that sustain and regenerate the soil, water, biodiversity, and the overall ecosystem in which they function. This includes foods that are organic, non-GMO, regeneratively grazed, humanely raised, and sustainably sourced.

Natural Grocers also is inviting its customers to its annual Holly Deals event, December 9-21 at all 167 stores, nationwide to help make the holidays merry, bright and keep every elf on-budget. Shoppers can save up to 46% off Natural Grocers' Always Affordable Prices at the Holly Deals event. Customers can expect festive freebies, scrumptious samples and incredible deals on over 100 holiday essentials from December 9-21.


Natural Grocers also announced its second annual in-store holiday fundraiser for established food bank partners, through December 31. This campaign is in addition to the company's ongoing Bring Your Own Bag program, which donates five cents per shopping trip to local food bank partners whenever customers bring in their own reusable bags.


Moreover, the chain announced its second annual holiday fundraiser for The Natural Grocers Heroes in Aprons Fund at its stores through December 31. The company will donate $1.00 to The Heroes in Aprons Fund for every Natural Grocers Heroes in Aprons Fund-themed reusable bag ($1.99/each) purchased at its 167 stores nationwide, through the remainder of the calendar year.


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