Nothing is more frustrating than managing staff members who cut corners, do the bare minimum and contribute little to the team. You can’t force your workers to be as passionate as you are about your business, but you can do a lot to motivate them. According to author Daniel Pink,...
Hispanic shoppers are buying. Today, one in six Americans is Hispanic and, by 2050, one in three will be, according to estimates by the U.S. Census Bureau. Here are some things you may not know. A person of any race may identify him- or herself as Hispanic; White, Black, Asian,...
Having appropriate signage plays a huge factor in a store’s success, so it’s important for managers to understand how signs can impact sales and your bottom line. Because customers’ time is valuable, it is exceedingly important to make signs visible and to clearly state what is being sold. Posting signs...
As you think about your future, you may be wondering what your store is worth. When it comes time to sell, if you are realistic about value, you’re more likely to succeed. Many natural products retailers I know run into trouble because they confuse the emotional value their stores hold...
The business world is competitive and marketing is everything. Promoting your store is crucial to drawing in consumers and developing your reputation. Advertising and marketing don’t always have to put a strain on your budget; there are cost efficient ways of promoting your store that can really make a difference...
If you are like most natural products retailers, you order weekly from many wholesalers; large distributors, direct vitamin companies, and more than a few small vendors of miscellaneous brands. And as you know from experience, it is easy to blow a hole in your checkbook by overbuying. Here’s a simple...
Remember the phrase, “When life hands you lemons, make lemonade”? When a couple’s four-year-old daughter was diagnosed with cancer, the young girl set out to begin a lemonade stand to raise money for all children with cancer. Her passionate enthusiasm and spirited zeal helped raise over one million dollars...
When I was seven, my dad took up club sports-car racing. Two-seat, open-air roadsters from England, Germany and Italy began to appear in the U.S. Marques like Alfa Romeo, Austin Healey, MG, Porsche and Triumph, as well as Ford-engined AC Cobra and Chevy Corvette made the weekend trek to Lime...
Ensuring that customers have a positive experience in your store is not always an easy task. They must be satisfied with the products they see as well as the service they receive, and the latter part puts pressure on you. You may know all the right things to say...
Are you a salesperson? Whether you own your natural products store or just work in one, if your job duty is to interact with customers, you are in sales. You may not think of yourself primarily as a salesperson—maybe you are a nutritionist—but your customer does. And, this is...
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