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Highlights: 2025 Vitamin Shoppe Trends Report

The data points to 5 key areas impacting wellness trends.

June 23, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

The Vitamin Shoppe's Health & Wellness Trend Report gives an in-depth look at the products, preferences, and behaviors influencing the wellness landscape in 2025.

CHPA Survey: 92% Say Supplements Have Had a Positive Impact on Their Health

With 2025 data highlighting widespread consumer use and value in supplements, CHPA outlines a comprehensive approach to protect consumers, build trust, and strengthen the supplement industry.

June 21, 2025

WholeFoods Magazine Staff

CHPA said its survey results show "clear support" for modernizing the regulations overseeing dietary supplements.

Various colored capsules and soft gels are laid out in a neat arrangement beside several opened supplement bottles.

FDA Shares Educational Materials on NDIN Process for Supplements

The resources are intended to help simplify the NDIN process for dietary supplement manufacturers and distributors.

June 19, 2025

WholeFoods Magazine Staff

"These materials are intended to help simplify the process for manufacturers and distributors, resulting in more complete NDINs submitted to the FDA and facilitating the agency’s scientific review," FDA said.

Natural Products News Briefs: The Vitamin Shoppe, Specnova, Kerry & More

What's new in natural? Catch up on the latest!

June 18, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.

Highlights from CRN’s 2025 Day on the Hill

Get updated on key takeaways, plus a call to action to help advance the industry’s goals and ensure dietary supplements remain a vital part of the nutrition and wellness conversation.

June 17, 2025

Maggie Jaqua, Content Director

CRN members had discussions with key lawmakers from both parties who play vital roles in shaping the future of nutrition policy in the U.S.

ABC Finalizes Acquisition of Steven Foster Library

The organization will be able to use more than 150,000 photos accurately identifying medicinal and aromatic plant species.

June 16, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

The late photographer's photos have been featured throughout several of ABC's publications including covers of its HerbalGram title.

NPA Responds to Alarming Media Headlines on Taurine

Going so far as to link energy drinks with cancer, the research has been "widely misrepresented in media coverage and scientific commentary."

June 15, 2025

WholeFoods Magazine Staff

NPA said the researchers and some media outlets have drawn broad and misleading conclusions on taurine supplements and energy drinks.

Focus on Prevention in MAHA Commission’s Report on Children’s Health

NPA's Dr. Daniel Fabricant said the report champions "solutions that empower individuals to take control of their health through access to nutrition and natural products.”

June 13, 2025

Maggie Jaqua, Content Director

NPA spotlights the shift to nutrition and natural products in the MAHA Commission report. PLUS: Get an update on the MAHA movement focus on food as medicine and regenerative agriculture.