Natural Health News News and updates focused on consumer health trends, clinical research, public health developments, and natural wellness topics influencing the marketplace. https://www.wholefoodsmagazine.com/rss en-us SaveNaturally Announces Partnership with Threshold Enterprises The collab offers natural brands a powerful solution to accelerate on-shelf sales velocity and optimize retail growth. The collab offers natural brands a powerful solution to accelerate on-shelf sales velocity and optimize retail growth.

]]> http://www.wholefoodsmagazine.com/articles/18034 Fri, 12 Jun 2026 15:15:00 -0400 https://www.wholefoodsmagazine.com/articles/18034-savenaturally-announces-partnership-with-threshold-enterprises GettyImages-2280272769.jpg Research Updates: Pet Longevity, Metabolic Health, Stress Relief & More info@wfcinc.com Natural products industry companies share overviews on the latest research on their dietary supplement branded ingredients and formulations to support overall health and well-being. Natural products industry companies share overviews on the latest research on their dietary supplement branded ingredients and formulations to support overall health and well-being.

]]> http://www.wholefoodsmagazine.com/articles/18029 Thu, 11 Jun 2026 10:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18029-research-updates-pet-longevity-metabolic-health-stress-relief-and-more Research-Innovation-GettyImages-2228817853.jpg Study Finds KSM-66 Ashwagandha Safe and Well Tolerated at 2,000-mg Daily Over 12 Weeks info@wfcinc.com A new clinical trial published in Frontiers in Nutrition reports that 2,000 mg daily of KSM-66 Ashwagandha was well tolerated over 12 weeks, with no clinically significant changes in liver, kidney, or thyroid function markers.

A new clinical trial published in Frontiers in Nutrition reports that 2,000 mg daily of KSM-66 Ashwagandha was well tolerated over 12 weeks, with no clinically significant changes in liver, kidney, or thyroid function markers.


]]> http://www.wholefoodsmagazine.com/articles/18030 Tue, 09 Jun 2026 11:25:05 -0400 https://www.wholefoodsmagazine.com/articles/18030-study-finds-ksm-66-ashwagandha-safe-and-well-tolerated-at-2-000-mg-daily-over-12-weeks GettyImages-904196330.jpg Ashwagandha powder in wooden bowl with Ashwagandha roots on wooden table. In Memoriam: John James Mastel Sr., Founder of Mastel's Health Foods John Mastel helped build Mastel's Health Foods into a trusted community institution and was a passionate advocate for natural health long before it became mainstream. John Mastel helped build Mastel's Health Foods into a trusted community institution and was a passionate advocate for natural health long before it became mainstream. 

]]> http://www.wholefoodsmagazine.com/articles/18026 Tue, 09 Jun 2026 10:03:26 -0400 https://www.wholefoodsmagazine.com/articles/18026-in-memoriam-john-james-mastel-sr-founder-of-mastels-health-foods GettyImages-1356683353.jpg Research Updates: Microbiome Health, Active Nutrition, Nutri-Beauty & More info@wfcinc.com Natural products industry companies share overviews on the latest research on their dietary supplement branded ingredients and formulations to support overall health and well-being. Natural products industry companies share overviews on the latest research on their dietary supplement branded ingredients and formulations to support overall health and well-being.

]]> http://www.wholefoodsmagazine.com/articles/18028 Mon, 08 Jun 2026 15:16:40 -0400 https://www.wholefoodsmagazine.com/articles/18028-research-updates-microbiome-health-active-nutrition-nutri-beauty-and-more Research-gettyImages-2184422669.jpg Vitafoods Europe 2026: The Trends Defining the Future of Nutraceuticals info@wfcinc.com Vitafoods Europe hosted a record-breaking number of attendees, coming together to identify the emerging trends and advancements of the nutraceutical industry. Vitafoods Europe hosted a record-breaking number of attendees, coming together to identify the emerging trends and advancements of the nutraceutical industry.

]]> http://www.wholefoodsmagazine.com/articles/18001 Fri, 05 Jun 2026 12:56:41 -0400 https://www.wholefoodsmagazine.com/articles/18001-vitafoods-europe-2026-the-trends-defining-the-future-of-nutraceuticals GettyImages-1936811076.jpg Natural Products News Briefs: Chobani, Clasado, Nichols Farms & More Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more. Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

]]> http://www.wholefoodsmagazine.com/articles/18005 Fri, 05 Jun 2026 12:36:44 -0400 https://www.wholefoodsmagazine.com/articles/18005-natural-products-news-briefs-chobani-clasado-nichols-farms-and-more GettyImages-1156197814.jpg Lavender Essential Oils on Amazon: Testing Reveals Authenticity and Adulteration Concerns info@wfcinc.com NOW Foods evaluated 28 lavender essential oil products purchased on Amazon using GC-MS/FID testing and reported that only three met ISO standards for authentic Lavandula angustifolia oil without evidence of adulteration. NOW Foods evaluated 28 lavender essential oil products purchased on Amazon using GC-MS/FID testing and reported that only three met ISO standards for authentic Lavandula angustifolia oil without evidence of adulteration.

]]> http://www.wholefoodsmagazine.com/articles/18020 Sat, 30 May 2026 07:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18020-lavender-essential-oils-on-amazon-testing-reveals-authenticity-and-adulteration-concerns Lavender-Essential-Oil-GettyImages-1126209191.jpg Dietary Supplement Access Act: New Bill Would Let Americans Use HSAs and FSAs for Dietary Supplements Bipartisan legislation introduced in Congress would expand access to dietary supplements by allowing eligible products to be purchased through HSAs, FSAs, and HRAs, a move supporters say better aligns federal policy with preventive health practices. Bipartisan legislation introduced in Congress would expand access to dietary supplements by allowing eligible products to be purchased through HSAs, FSAs, and HRAs, a move supporters say better aligns federal policy with preventive health practices.

]]> http://www.wholefoodsmagazine.com/articles/18021 Fri, 29 May 2026 18:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18021-dietary-supplement-access-act-new-bill-would-let-americans-use-hsas-and-fsas-for-dietary-supplements Nutritional-Supplements-GettyImages-2262331662.jpg National Vitamin Company Enters a New Era With Kingdomway After 50 years of business, National Vitamin Company starts a new chapter under the direction of Kingdomway Group. After 50 years of business, National Vitamin Company starts a new chapter under the direction of Kingdomway Group.

]]> http://www.wholefoodsmagazine.com/articles/17989 Fri, 29 May 2026 08:00:18 -0400 https://www.wholefoodsmagazine.com/articles/17989-national-vitamin-company-enters-a-new-era-with-kingdomway GettyImages-2238207002.jpg June 2026 People News Get updated on the latest career advancements including new hires, awards and honors, within the natural products industry. Get updated on the latest career advancements including new hires, awards and honors, within the natural products industry.

]]> http://www.wholefoodsmagazine.com/articles/17967 Thu, 28 May 2026 08:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17967-june-2026-people-news GettyImages-2255407020.jpg Ewa Hudson (L) with Petra Erlandson (R) Alejandra Gratson Rosaura Quesada Ian Schuman (L), Allison Schuman (C), Keith Schuman (R) Madhu Subramanian Buck Foley Dan Ryan Lizzy Flanagan Sebastian Jakob Andreas Baller Ezra Jones Liza Pepple Pavitra Viswanath Sebastian Nummeline Professor Anna-Rita Bilia accepts award Mary Ann Nation-Greenwall encircled by WIN members, holding 2026 WIN Heroine Award. Natural Products News Briefs: CRN, TSI, IBN & More Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more. Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

]]> http://www.wholefoodsmagazine.com/articles/17992 Wed, 27 May 2026 10:19:30 -0400 https://www.wholefoodsmagazine.com/articles/17992-natural-products-news-briefs-crn-tsi-ibn-and-more GettyImages-1041121948.jpg Natural Products News Briefs: FDA @ IFT; AHPA; PLT & More Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more. Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

]]> http://www.wholefoodsmagazine.com/articles/18000 Wed, 27 May 2026 09:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18000-natural-products-news-briefs-fda-ift-ahpa-plt-and-more GettyImages-1394947109.jpg Expo West 2026 Trend Report: Innovation, Transparency & Functional Wellness info@wfcinc.com Explore 11 of the biggest trends from Natural Products Expo West 2026, including protein innovation, gut health, GLP-1 support, regenerative products, clean-label foods, and science-backed wellness, plus that ingredient supplier and brands that deliver on the trends. Explore 11 of the biggest trends from Natural Products Expo West 2026, including protein innovation, gut health, GLP-1 support, regenerative products, clean-label foods, and science-backed wellness, plus that ingredient supplier and brands that deliver on the trends.

]]> http://www.wholefoodsmagazine.com/articles/17956 Tue, 26 May 2026 15:05:45 -0400 https://www.wholefoodsmagazine.com/articles/17956-expo-west-2026-trend-report-innovation-transparency-and-functional-wellness Natural-Products-Expo-West-2026.jpeg Karnataka High Court Issues Interim Stay on Ashwagandha Leaf Ban Following petitions arguing the ban of ashwagandha leaves or extracts that contain leaf in health supplements bypassed formal regulatory amendment procedures under existing food safety frameworks, The Karnataka High Court has issued an interim stay and scheduled a follow-up hearing. Following petitions arguing the ban of ashwagandha leaves or extracts that contain leaf in health supplements bypassed formal regulatory amendment procedures under existing food safety frameworks, The Karnataka High Court has issued an interim stay and scheduled a follow-up hearing.

]]> http://www.wholefoodsmagazine.com/articles/18003 Wed, 20 May 2026 09:33:32 -0400 https://www.wholefoodsmagazine.com/articles/18003-karnataka-high-court-issues-interim-stay-on-ashwagandha-leaf-ban GettyImages-2260827018.jpg NPA Fly-In Day Brings Supplement Industry Priorities to Capitol Hill info@wfcinc.com NPA members brought key supplement policy priorities directly to lawmakers, including concerns over state-level restrictions and mandatory product listing proposals. NPA members brought key supplement policy priorities directly to lawmakers, including concerns over state-level restrictions and mandatory product listing proposals.

]]> http://www.wholefoodsmagazine.com/articles/18002 Tue, 19 May 2026 08:27:43 -0400 https://www.wholefoodsmagazine.com/articles/18002-npa-fly-in-day-brings-supplement-industry-priorities-to-capitol-hill NPA-Fly-In-Day-2026.jpg Group photo of attendees at the Natural Products Association 2026 Fly-In Day in Washington, D.C., where dietary supplement industry leaders met with lawmakers to discuss DSHEA reform, FDA oversight, and supplement regulation. NPA-Fly-In-Day-2026.jpg Group photo of attendees at the Natural Products Association 2026 Fly-In Day in Washington, D.C., where dietary supplement industry leaders met with lawmakers to discuss DSHEA reform, FDA oversight, and supplement regulation. imagem_2026-05-19_114721657.png imagem_2026-05-19_114705696.png imagem_2026-05-19_114616567.png imagem_2026-05-19_114629761.png imagem_2026-05-19_114736035.png FDA Leadership: Marty Makary Resigns, Kyle Diamantas Takes Acting Role info@wfcinc.com FDA leadership is shifting again as Dr. Marty Makary exits the agency and Kyle Diamantas steps into the acting commissioner role.

FDA leadership is shifting again as Dr. Marty Makary exits the agency and Kyle Diamantas steps into the acting commissioner role.

]]> http://www.wholefoodsmagazine.com/articles/17997 Fri, 15 May 2026 05:51:01 -0400 https://www.wholefoodsmagazine.com/articles/17997-fda-leadership-marty-makary-resigns-kyle-diamantas-takes-acting-role GettyImages-2150426625.jpg Industry Pushes for Clarity as FDA Reassesses “Dietary Substance” Definition in DSHEA A decades-old definition is under the microscope as FDA gathers input on dietary supplement ingredients and innovation. A decades-old definition is under the microscope as FDA gathers input on dietary supplement ingredients and innovation.

]]> http://www.wholefoodsmagazine.com/articles/17994 Wed, 13 May 2026 01:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17994-industry-pushes-for-clarity-as-fda-reassesses-dietary-substance-definition-in-dshea Defining-Dietary-Supplements-GettyImages-1441024507.jpeg House Dietary Supplement Listing Act Sparks Debate Over FDA Product Registry A new House bill would require dietary supplement manufacturers to register products with FDA, reigniting debate between industry groups over transparency, regulatory burden, and the future of DSHEA oversight. A new House bill would require dietary supplement manufacturers to register products with FDA, reigniting debate between industry groups over transparency, regulatory burden, and the future of DSHEA oversight.

]]> http://www.wholefoodsmagazine.com/articles/17993 Fri, 08 May 2026 11:56:32 -0400 https://www.wholefoodsmagazine.com/articles/17993-house-dietary-supplement-listing-act-sparks-debate-over-fda-product-registry Dietary-Supplements-Nutrition-GettyImages-2273297795.jpeg Regulatory Roundup: FDA Supplement Oversight, DSHEA Labeling, Chronic Disease Reform & UPF Label Proposal info@wfcinc.com Congressional hearings, Supreme Court challenges, FDA petitions, and new state food-labeling proposals are intensifying action over supplement oversight, health claims, and consumer transparency. Congressional hearings, Supreme Court challenges, FDA petitions, and new state food-labeling proposals are intensifying action over supplement oversight, health claims, and consumer transparency.

]]> http://www.wholefoodsmagazine.com/articles/17988 Wed, 06 May 2026 16:25:00 -0400 https://www.wholefoodsmagazine.com/articles/17988-regulatory-roundup-fda-supplement-oversight-dshea-labeling-chronic-disease-reform-and-upf-label-proposal dietary-supplement-regulations.jpg Oregano Oil on Amazon? New Testing Reveals Quality Gaps NOW's latest round of industry quality testing of dietary supplements involved 35 oregano oil supplements sold on Amazon, and found nearly two-thirds failed potency standards. NOW's latest round of industry quality testing of dietary supplements involved 35 oregano oil supplements sold on Amazon, and found nearly two-thirds failed potency standards.

]]> http://www.wholefoodsmagazine.com/articles/17987 Wed, 06 May 2026 10:16:27 -0400 https://www.wholefoodsmagazine.com/articles/17987-oregano-oil-on-amazon-new-testing-reveals-quality-gaps Oregano-Oil-GettyImages-2254123508.jpg India’s Ashwagandha Leaf Ban Sparks Debate Over Safety, Science, and Supply Chain The Government of India's restriction on ashwagandha leaves in nutritional supplements is sparking industry debate. Experts weigh safety, science, and supply chain impacts of the root-only directive. The Government of India's restriction on ashwagandha leaves in nutritional supplements is sparking industry debate. Experts weigh safety, science, and supply chain impacts of the root-only directive.

]]> http://www.wholefoodsmagazine.com/articles/17981 Tue, 05 May 2026 10:35:00 -0400 https://www.wholefoodsmagazine.com/articles/17981-indias-ashwagandha-leaf-ban-sparks-debate-over-safety-science-and-supply-chain Ashwagandha-Withania-somnifera-roots-leaves-GettyImages-2197460355.jpeg Natural Products News Briefs: NOW, AHPA, CRN & More Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more. Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

]]> http://www.wholefoodsmagazine.com/articles/17966 Wed, 29 Apr 2026 11:56:25 -0400 https://www.wholefoodsmagazine.com/articles/17966-natural-products-news-briefs-now-ahpa-crn-and-more New-Updates-Changes-GettyImages-2237782172.jpg Government of India Prohibits Ashwagandha Leaves in Supplements and Foods, Tightens Enforcement on Adulteration info@wfcinc.com India’s Ministry of Ayush and Food Safety and Standards Authority of India have issued aligned directives prohibiting ashwagandha leaves in supplements and foods, reinforcing root-only use, mandating plant-part labeling, and stepping up enforcement after years of non-compliance. India’s Ministry of Ayush and Food Safety and Standards Authority of India have issued aligned directives prohibiting ashwagandha leaves in supplements and foods, reinforcing root-only use, mandating plant-part labeling, and stepping up enforcement after years of non-compliance.

]]> http://www.wholefoodsmagazine.com/articles/17976 Tue, 28 Apr 2026 13:02:53 -0400 https://www.wholefoodsmagazine.com/articles/17976-government-of-india-prohibits-ashwagandha-leaves-in-supplements-and-foods-tightens-enforcement-on-adulteration Ashwagandha-root-vs-leaf-regulation-india.jpeg Who Will Be 2026’s Top Natural Products Retailer? info@wfcinc.com The best in natural products retail: Share your nomination for the 2026 WholeFoods Magazine Retailer of the Year! The best in natural products retail: Share your nomination for the 2026 WholeFoods Magazine Retailer of the Year!

]]> http://www.wholefoodsmagazine.com/articles/17970 Sat, 25 Apr 2026 00:01:00 -0400 https://www.wholefoodsmagazine.com/articles/17970-who-will-be-2026s-top-natural-products-retailer Retail-Small-Business-GettyImages-2169797010.jpg Natural products retailers dedicated to serving their local communities. Natural Products News Briefs: CRN, Prinova, ABC & More Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more. Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

]]> http://www.wholefoodsmagazine.com/articles/17962 Mon, 20 Apr 2026 10:34:46 -0400 https://www.wholefoodsmagazine.com/articles/17962-natural-products-news-briefs-crn-prinova-abc-and-more GettyImages-2212306480.jpg Soil & Climate Alliance Sends Budget Guidance to USDA 35 organization and farms have co-signed the submitted recommendation letter for the disbursement of funds of the new pilot program. 35 organization and farms have co-signed the submitted recommendation letter for the disbursement of funds of the new pilot program.


]]> http://www.wholefoodsmagazine.com/articles/17963 Mon, 13 Apr 2026 17:30:00 -0400 https://www.wholefoodsmagazine.com/articles/17963-soil-and-climate-alliance-sends-budget-guidance-to-usda GettyImages-2182140318.jpg Natural Products News Briefs: Unilever, Vitafoods, BAPP & More Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more. Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

]]> http://www.wholefoodsmagazine.com/articles/17959 Fri, 10 Apr 2026 15:00:36 -0400 https://www.wholefoodsmagazine.com/articles/17959-natural-products-news-briefs-unilever-vitafoods-bapp-and-more GettyImages-1412953826.jpg Natural Products News Briefs: Kaneka, Rousselot, TraceGains & More Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more. Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

]]> http://www.wholefoodsmagazine.com/articles/17951 Mon, 06 Apr 2026 09:28:49 -0400 https://www.wholefoodsmagazine.com/articles/17951-natural-products-news-briefs-kaneka-rousselot-tracegains-and-more GettyImages-1384056455.jpg “Food Is Medicine” Momentum Builds as New Report Highlights Role of Supplements Insights from the CRN-International symposium underscore the role of protein, vitamin D, phytochemicals, and more in resilience, chronic disease prevention, and healthy aging. Insights from the CRN-International symposium underscore the role of protein, vitamin D, phytochemicals, and more in resilience, chronic disease prevention, and healthy aging.

]]> http://www.wholefoodsmagazine.com/articles/17957 Thu, 02 Apr 2026 10:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17957-food-is-medicine-momentum-builds-as-new-report-highlights-role-of-supplements Nutrition-Dietary-Supplements-GettyImages-1329316839.jpeg