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KSM-66® And The Marvelous Blueberry

Learn about the powerful benefits of KSM-66 Ashwagandha.
January 20, 2025
WholeFoods Magazine Contributor

Learn about the larger-than-life impact of KSM-66 ashwagandha and the origin of this ancient ingredient. 


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The Omega-3 Industry: Where Do We Grow from Here?

Justin Burt, Omega Category Manager, Natures Crops International, explores how omega-3s can help consumers achieve health and wellness goals.
January 15, 2025
Justin Burt

Learn about the benefits of Ahiflower and the growing omega-3 supplement market.


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The Natural View SupplySide West Edition 2024: Strategies for Healthy, Active Aging

Why is muscle health such an important part of a proactive approach to healthy aging? Get the answers to that Q and more!
January 9, 2025
WholeFoods Magazine Contributor
  • In this special episode with TSI Group, explore the science of how myHMB helps counteract muscle loss, including a recent clinical study published in Nutrients looking at HMB + vitamin D3. 

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    Mastering the Active Aging Market

    This special issue will give you the insights you need to succeed in the booming active aging space.
    December 30, 2024
    WholeFoods Magazine Staff

    Consumers are no longer simply focused on longevity—they want to feel energized and maintain their healthy independence into their golden years. This issue will give you the insights you need to best serve these consumers.



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    The Natural View SupplySide West Edition: Choosing a Capsule Supplier, and the Organic Advantage

    What is the consumer demand for organic and vegetable capsules? What are common challenges brands face when switching to organic capsules? Get answers to these Qs and more!
    December 19, 2024
    WholeFoods Magazine Contributor
  • Tess and Patrik Barr of Bright Pharma Caps discuss the world’s first NOP certified organic vegetable capsules, increasing consumer demand for organic and vegetable capsules and more!

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    The Natural View: CRN's Steve Mister on the State of the Industry

    Get an update on the latest issues impacting the natural products industry.
    December 18, 2024
    WholeFoods Magazine Staff

    Find out about CRN’s "Responsible. It's Our Middle Name" campaign, insights into the incoming administration, an update on state efforts to age-restrict access to certain nutritional supplements, and more.


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    The Natural View SupplySide West Edition: Top 5 Emerging Trends for 2025

    Discover how Stratum Nutrition is helping brands meet the demand with research-backed branded ingredients.
    December 17, 2024
    WholeFoods Magazine Contributor

    Alexis Collins of Stratum Nutrition reveals the top 5 emerging trends in the nutritional supplement space to drive innovation in 2025.


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    The Natural View SupplySide West Edition: The Innovations That Make a Brand Shine

    Philip Bromley, co-founder and CEO of Virun, shares formulation opportunities that can set companies in the natural products industry apart from the competition.
    December 15, 2024
    WholeFoods Magazine Contributor

    Explore the trends on the horizon for delivery formats and flavors, how Virun can help brands formulate for special dietary needs, and more!


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    2024 Leadership Spotlight

    The Natural View: Sandra Lee on People-First Leadership & the Rising Importance of Testing Labs

    The NJ Labs CEO is on a mission to promote quality that is transparent in analytical testing to the nutraceutical & dietary supplements industry.
    December 2, 2024
    WholeFoods Magazine Contributor

    In this episode of The Natural View, we talk with Sandra Lee, CEO of NJ Labs, to learn more about the company, get updated on recent developments, and explore what's on the horizon.


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    KSM-66®: From Field to Finish: The Vertical Integration of KSM-66 Ashwagandha

    Learn about the vertical integration of KSM-66 Ashwagandha.
    November 19, 2024
    WholeFoods Magazine Contributor

    Discover how KSM-66 ensures the best quality ashwagandha, following a special integrated system, guided by stringent quality control standards.


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      In Memoriam: John James Mastel Sr., Founder of Mastel's Health Foods

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      June 9, 2026

    WholeFoods Magazine is your one-stop resource for health and nutrition articles. We provide important information regarding industry news, research, and trends.

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    NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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