How much do your customers do to protect their eyesight? The 20/20 crowd might not care for it the way they should. “Most of us take our vision for granted, and we just assume that we’ll be able to see and do all of those typical activities of living,” shared...
[vc_row][vc_column][vc_column_text]Immune health has been in the spotlight for quite some time now, and consumer understanding of it has grown—and shifted. Lori Lathrop Stern, Science Liaison, IFF Health, explains: “Consumers are increasingly prioritizing immune health before they get sick, as a long-term preventative solution.” Preventative—and consistent, according to Erin Stokes, ND,...
[vc_row][vc_column][vc_column_text]Digestive health is a massive market, covering -biotics, enzymes, herbs, and more, affecting everything from immune health to energy. Consumers are more than aware of this. Looking at the U.S. specifically, Cashtyn Lovan, Marketing Manager, Cargill, tells WholeFoods: “We recently partnered with Harris Poll to gain a deeper insight into...
Some not-so-fun facts: In February 2021, The New York Times reported that Google searches for hair loss increased 8% percent in the prior 12 months, and that doctors were reporting an uptick in patients dealing with stress-triggered hair loss (1). Just seeing the headline of the article—“You’re Not Imagining It: The...
[vc_row][vc_column][vc_column_text]Even before the pandemic, this was a category on the rise. As Lindsey Toth, Associate Director of Marketing at Lonza Capsules & Health Ingredients, reports: “Around the world, we’re seeing life expectancy increase, which is contributing to demand for solutions that aid in healthy aging. As consumers age, we see...
[vc_row][vc_column][vc_column_text]The past 18 months have been tough, but our fluffy pals have a way of making stressful times just a little less so, and we love them for it. To show that love, we will spoil those sweet fur babies rotten. And right now, as we’re feeling more financially secure,...
[vc_row][vc_column][vc_column_text]Growing a human being from scratch is a big task—and proper nutrition is essential. Consumers shopping at a natural products store surely know to avoid smoking and alcohol, and to eat healthy and take a prenatal vitamin. Here, a closer look at specific nutrients for prenatal needs. Calcium. Calcium—and large...
[vc_row][vc_column][vc_column_text]While immune health has been the primary focus for over a year now, emotional wellbeing is right behind it. “As we know, the pandemic—and its effects on our personal and social health—has resulted in new levels of stress and anxiety, which have also impacted our sleep,” says Michael Lelah, Ph.D., Chief...
[vc_row][vc_column][vc_column_text]The mushroom category is broad, and research on most mushrooms is limited—but what there is, shows enormous potential. Companies in this area are capitalizing on this potential: Om Mushroom has released a mushroom-based Immune Boost Drink Mix, Mushroom Wisdom offers Maitake D-Fraction in several strengths for immune support, and For...
[vc_row][vc_column][vc_column_text]Talk about a category on-the-go. The shift from athlete-focused sports nutrition to everybody-focused active nutrition was in progress years before the pandemic, but 2020 accelerated that evolution, and shaped a market that encompasses so much more than sports and fitness. “Over the last 10 to 15 years, we have seen...
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