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Home » Topics » Dietary Supplements

Dietary Supplements
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Smartypantsunilever

Unilever Acquires SmartyPants Vitamins, Completes Company Unification

November 30, 2020
WholeFoods Magazine Staff
Englewood Cliffs, NJ—Unilever has signed an agreement to acquire SmartyPants Vitamins, according to a press release. “We are delighted to welcome SmartyPants Vitamins to the Unilever family and our portfolio of purpose‐led brands," Fabian Garcia, President of Unilever North America, said in the release. "SmartyPants Vitamins aligns strongly with our...
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Iadsa mtg iron ecard 0

IADSA Resource Focuses on Iron-Deficiency Anemia

November 30, 2020
WholeFoods Magazine Staff
London, UK—IADSA has launched a Mind the Gap resource focused on use of iron supplementation to reduce anemia among women, according to a press release. Anemia is a condition in which the size and number of an individual’s red blood cells fall below a certain level, impairing the ability of...
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Omega 3

Vit D, Omega-3 May Support Healthy Aging, DO-HEALTH Study Suggests

November 30, 2020
WholeFoods Magazine Staff
Zurich, Switzerland—The largest European study on old age, DO-HEALTH, has found that some subgroups experience lower infection rates and systolic blood pressure when they supplement with vitamin D and omega-3. The study was funded by the EU and led by Heike A. Bischoff-Ferrari, Professor of geriatric medicine and aging research...
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Gettyimages 1164390253

NPA Announces Panel Covering CBD for The Big Natural

November 24, 2020
WholeFoods Magazine Staff
Washington, D.C.—The Natural Products Association (NPA) has announced a new panel for The Big Natural (TBN), featuring experts in the CBD field, according to a press release. “How to Prepare for a Regulatory Pathway” will feature: Grace Bandong, Scientific Strategy Leader for Eurofins Scientific, who has spent over 25 years...
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Vitamin d

Consumers Concerned About Vitamin D Deficiency, Survey Finds

November 23, 2020
WholeFoods Magazine Staff
Two in three consumers are concerned that they are not getting enough vitamin D, according to a survey from Lycored. Lycored surveyed 500 physically active consumers in the U.S., Australia, and New Zealand, according to a press release, and found that 66% of consumers are concerned that spending more time...
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Now logo spot

NOW Phases Out Use of Magnesium Stearate, Gelatin Capsule

November 23, 2020
WholeFoods Magazine Staff
Bloomingdale, IL—To accommodate consumer preferences, NOW announced that the company is phasing out gelatin capsules and the use of magnesium stearate. Gelatin capsules are sourced from animals, a press release from NOW notes, which can be off-putting to some customers. NOW instead will be using Capsugel’s VCaps, made of cellulose...
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Vital proteins jennifer aniston

Jennifer Aniston Becomes Chief Creative Officer of Collagen Brand

November 23, 2020
WholeFoods Magazine Staff
Chicago, IL—Jennifer Aniston has joined Vital Proteins as Chief Creative Officer, according to a press release, to lead product innovation and overall brand strategy. Aniston has been using Vital Proteins products since 2016, the release says, and will use her experiences with collagen to build awareness around the ingredient’s benefits.
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Gettyimages 1170775608

NPA Says New AMA Policy Ignores Safety Record of Supplements

November 19, 2020
WholeFoods Magazine Staff
Washington, D.C.—A new policy announced by the American Medical Association (AMA) is calling for increased regulation of nutritional supplements in a policy that the Natural Products Association (NPA) says “ignores the superior safety record of nutritional supplements… [and] downplays the significant and proven health benefits of nutritional supplements.” The AMA...
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Frontline heroes

Person of the Year 2020: Frontline Heroes

November 19, 2020
Maggie Jaqua, Content Director
Thank YOU. You are our heroes. Thank you to the healthcare practitioners who dove into the challenge of fighting a virus they knew very little about. Thank you to the natural products retailers who fought to keep their doors open so a worried public could access the products that help...
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Cognitive

Mastering the Mental Wellness Market

November 19, 2020
Julia Peterman
]When it comes to sectors boosted by COVID-19, cognitive health is a no-brainer. “There is a huge market for consumers looking to boost their brainpower by improving memory, focus, and overall cognitive health,” says Bluebonnet Nutrition’s Trisha Sugarek MacDonald, Sr. Director of R&D, noting that SPINS data indicates a nearly...
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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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