Chicago, IL—Jennifer Aniston has joined Vital Proteins as Chief Creative Officer, according to a press release, to lead product innovation and overall brand strategy.

Aniston has been using Vital Proteins products since 2016, the release says, and will use her experiences with collagen to build awareness around the ingredient’s benefits. The brand will launch a new campaign in December, which will serve as a look at how Aniston uses Vital Proteins in her daily life. The campaign will appear across social media, broadcast, and digital streaming.

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"Collagen is the glue that holds everything together. I've always been an advocate for nourishing your wellness from within, which is why I started using Vital Proteins so many years ago," said Aniston in the release. "Now to have the opportunity to be a part of the brand in a bigger way, as Chief Creative Officer, is very exciting to me."

Kurt Seidensticker, Founder and CEO of Vital Proteins, added, "We're really excited to welcome Jen and her valued perspective to the Vital team. We've all watched Jen live a life that prioritizes wellness from the inside-out, which she attributes in part to her belief in Vital Proteins, making this partnership so unique and, more importantly, authentic. We are teaming up together to inspire the world to live healthy, and more vibrant lives."