Prioritizing nutrient-dense food and beneficial nutritional supplement can helps everyone from younger athletes to active seniors continue feeling and performing their very best.

Discover the winners of WholeFoods Magazine's 2025 Natural Choice Awards!

Industry insiders to weigh in on today’s disruptors and catalysts, and offer predictions for what’s to come in the active aging market.

These are some of the trends in weight management retailers and manufacturers are keeping an eye on in the new year to help them resonate with consumers. 

After decades of being under-researched and under-funded, the tide has shifted, and the medical and nutraceutical industries are investing in female-specific R&D.

CRN shares the results of its latest survey to showcase what shoppers are embracing now.

The continued rise in sales of gut-focused supplements and functional foods and beverages shows buyers have a keen interest in gut health.

Industry experts discuss the current landscape, explore today’s support options, and find out which trends will dominate heart-health space in 2025.

How has the sleep/stress/cognitive health space changed? What have companies learned since COVID-19, and what lessons are they taking into the new year? Here’s what industry insiders are reporting.

These nutritional supplements can help keep vision clear and in focus.