Read up on all the latest news in the natural products industry.

The e-commerce retailer iHerb is bringing the Vitamin Shoppe brand to millions of new customers

Read up on all the latest news in the natural products industry.

Here's why postbiotics are currently enjoying a surge in popularity among consumers and formulators alike. 

By implementing better health strategies every day, gut symptoms like gas, bloating, abdominal pain, and constipation can improve. Your overall health may improve too.

A consumer gut health survey conducted in 2023 by Verb Biotics found that 69% of U.S. consumers experience gut issues and 40% of this population have symptoms affecting their daily life.

It’s crucial to understand the shifting desires of consumers. And for today’s supplement consumer, immune and digestive health go hand-in-hand.

Good gut health is moving up the priority list for consumers as they continue to learn more about the gut microbiome—the diverse ecosystem of microorganisms vital to health.

In the past few decades, the microbiome has become another area of intense interest regarding physical and mental wellness.

Gut health was a concern for consumers with health issues or for early adopters in specialty stores. Today, “microbiome” and “gut health” are part of the general vernacular, and they’re on the minds of shoppers as they head to the store.