Brands investing in research and aligning themselves with the right labs are the ones establishing customer loyalty and repeat sales.

Nutrition support in the form of pet-care supplements and quality food is critical to delaying and slowing the progression of joint issues.

Along with mushroom-based supplements, brands are innovating with items like mushroom coffee, snacks, and mushroom-boosted skincare to address the accelerating demand for mushrooms’ wellness benefits.

Microbiome science has entered a new, more sophisticated phase. Catch up on the latest.

More companies are beginning to offer pet products that mimic the functional benefits and high-quality ingredients found in human products to meet the growing demand from fur parents.

We reached out to experts in the kids’ health space to get a better sense of the trends they’re tracking, the science being referenced during R&D meetings, and consumer behavior predictions as we head into 2026.

The Global eSports market is valued at $2.13 billion in 2024. With a CAGR of 23.1% over the next five years, the market is expected to reach $7.46 billion by 2030. Check out the nutritional supplement opportunity.

Beauty supplements have evolved beyond a niche category; consumers of all ages and demographics consider nutrients that support glowing skin, shiny hair, and strong nails to be an essential component of self-care.

The report marks the first trends forecast published by a CDMO.

Insiders weigh in on the current and upcoming trends in the botanicals space.