Hydrate is the newest supplement by Clean Program, intended to replenish electrolytes and support daily energy. 

Natural products industry companies share overviews on the latest science on their branded ingredients to support wellbeing.

Natural products industry companies share overviews on the latest science on their branded ingredients to support wellbeing.

Discover the study-backed supplements that are driving demand in the microbiome market.

To help map out today's popularity trails in the beauty-from-within category, we gathered insight from industry insiders and highlighted the trends customers are leaning into, along with the need-to-know science.

Nature Made is picking up the pickleball trend, with new pickle-flavored multivitamin gummies. 

Catch up on all the latest news in the natural products industry, including new partnerships and more.

The women’s health supplement market is having a major moment. Take a look at the latest science and trends.

48% of respondents (48%) in a consumer survey commissioned by NOW said they are looking for supplements to boost their energy. Find out what else is in demand.

Auro Wellness’ sprays deliver a highly absorbable form of reduced L-glutathione, known as the “Master Antioxidant.”