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Home » consumer trends

Articles Tagged with ''consumer trends''

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Vitafoods Europe 2026: The Trends Defining the Future of Nutraceuticals

Vitafoods Europe showcased a nutraceutical industry increasingly focused on precision health, women's wellness, gut health, GLP-1 companion solutions, longevity, and clinically validated ingredients. From microbiome innovation to targeted botanical science, the event highlighted how evidence-backed nutrition is shaping the next generation of product development.
June 5, 2026
WholeFoods Magazine Staff

Vitafoods Europe hosted a record-breaking number of attendees, coming together to identify the emerging trends and advancements of the nutraceutical industry.


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Natural Grocers Celebrates Major Win for Clear GMO Labeling

USDA must revise its rules to ensure disclosures are accurate and accessible in its next rulemaking.
January 19, 2026
WholeFoods Magazine Staff

Natural Grocers, the nation's largest family-operated organic and natural grocery retailer, led the GMO-focused lawsuit to uphold consumers' right to clear, accurate and easily accessible information about their food.


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Natural Grocers Publishes 10th Annual Trends Report

The 2026 edition highlights consumer focuses in health and wellness for the upcoming year.
December 5, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Check out the health and wellness trends predictions from Natural Grocers for 2026!


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2026 Trends

Circana Shares 2026 Food and Beverage Outlook

The report summarizes the global F&B industry performance in 2025 and previews expectations for the year ahead.
November 4, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

For 2026, Circana expects U.S. F&B price/mix growth of 3% to 5% due to ongoing cost pressures, competitive retail pricing, and strategic promotional activity.


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ABC Publishes Herb Market Report

Consumer interest in healthy aging and foundational wellness led to a 5.4% growth in sales. Check out what else is trending.
September 24, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

The American Botanical Council's Herb Market Report shows an increase in sales of herbal supplements for 2024. Find out what grew in popularity.


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Cocoa powder, orange, chamomile, cinnamon. Organic cosmetics.

Survey: 74% of Consumers Say Organic Ingredients Important in Personal Care Products

Findings from NSF demonstrates the growing demand for cleaner choices and third-party certification for skincare, cosmetics, soaps, and more.
March 18, 2025
WholeFoods Magazine Staff

Today’s consumers are seeking clean beauty products made with organic, toxin-free ingredients. Discover the attributes they are seeking, and how to build consumer trust.


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Young woman choosing a fresh salad standing with basket at the food market.

Study Reveals Biggest Shoppers of Organic

Research from the Organic Trade Association and Euromonitor show opportunities with Millennials and Gen Z
March 4, 2025
Rebecca Viscomi

An Organic Trade Association survey sheds light on the growing interest of younger consumers for shopping organic.


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Circana Weighs Impact of GLP-1 on Consumer Spending

The report links the medication's popularity to a rise in innovation for health-focused products and services.
January 12, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Industry leaders can use Circana's data to develop personalized products and services targeting users of GLP-1 agonist medications.

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IDing Early Food Adopters’ Top Food Curiosities

Curious Plot's 2024 Consumer Curiosity Report provides an analysis of consumers nationwide to identify food trends for 2025.
July 11, 2024
WholeFoods Magazine Staff

Take a look at the health benefits driving food sales.


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Mastering the Microbiome

Tracking ‘Biotics: Opportunities for Growth

ITC has been collecting and compiling this research for seven years.
July 8, 2024
Len Monheit, CEO, ITC

The research and results are unique in that they focus on key ingredient categories and measure familiarity and consumption of these very specific ingredient categories.


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WholeFoods Magazine is your one-stop resource for health and nutrition articles. We provide important information regarding industry news, research, and trends.

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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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