Carole Baggerly was fueled by her desire to educate the public to the research demonstrating the many health effects of vitamin D.

Read up on all the latest news in the natural products industry.

In 2025, consumer interest will drive explosive growth for a number of supplement product categories. Read on for a forecast of the fastest-growing segments that brands should be aware of.

Though GLP-1R receptor agonist drugs work well on their own, they may work better when paired with the right lifestyle changes. 

"Obviously, there is no magic bullet for mortality, however, diet and exercise are bullet-proof for life-long health goals," said NPA's Daniel Fabricant, Ph.D.

There are several strategies that natural health experts recommend to ease seasonal allergies. 

Transparency, accessibility, traceability, and continuous quality improvement are essential in the natural products industry. Take a look at efforts by the Organic & Natural Health Association.

A look back at major events that shaped the natural products industry from 2019-2024.

2024 marks the 30th anniversary of  the Dietary Supplement Health and Education Act (DSHEA). What issues are most pressing right now? Take a look.