This was a special Expo West for WholeFoods Magazine, as we celebrated our 40th anniversary under the ownership of the Wainer Family. Check out the highlights, plus 5 trends to watch!

Discover science-backed ingredients for detox and cleansing.

StePacPPC's new packaging will keep sliced and whole white and exotic mushrooms fresh for longer. 

More than 1,400 exhibitors gathered in Las Vegas for the 2023 edition of SupplySide West (SSW) and Food ingredients North America (FiNA) to showcase their latest science and innovations. Find out what's new and what's next.

Nammex is requesting that FDA  "address the mislabeling of dietary supplements and functional foods as 'mushroom' or containing 'mushrooms' when they contain other fungal parts, and do not contain 'mushrooms' as claimed, or fail to disclose added grain ingredients."

North American Reishi Ltd (Nammex) announced the findings from a survey commissioned by the company involving 10,000 people in the U.S. Respondents were questioned about mushroom terminology.

Dr. Ohhira’s Probiotics pioneered full-spectrum microbiome products containing prebiotics from whole fruits, vegetables, mushrooms and seaweed, with a wide range of select probiotics and postbiotics.

Whole Foods Market announces the trends on the rise for 2024. 

2023 Natural Products Expo East opened our eyes and lifted our spirits with wondrous achievements by people from all walks of life who started their brand with a shared vision. Here are more of the gems from the show floor.

The Mushroom Council and Culinary Institute of America have teamed up to present an educational video series, “Mushrooms in the Plant-Forward Kitchen.”