To help map out today's popularity trails in the beauty-from-within category, we gathered insight from industry insiders and highlighted the trends customers are leaning into, along with the need-to-know science.

What are the key benefits of dietary fiber and how can we choose the right one? Find out!

The partnership between Asiros Nordic and Gummynology will help bring the first prebiotic gummy to market. 

In this SPINS Market Update, find out what's trending in the mental wellness space.

Body Ecology has announced a re-formulation of its dietary supplement EcoBloom, featuring the prebiotic ingredient BeniCaros 

Consumers are investing in the health of their microbiome more than ever. Industry insiders reveal the scientific breakthroughs driving demand and strategies to capitalize on soaring growth in this lucrative category.

In recent years, probiotics and prebiotics have attracted substantial attention because of their potential to promote lactose digestion and decrease gastrointestinal symptoms. This overview briefly summarizes the research in this regard.

35 ingredients to know…and the major trends driving sales.

“Probiotic supplements may do the opposite of boosting your gut health” according to an article in The Washington Post. The International Probiotics Association (IPA) critical response team issued a response to the article, noting that the "hype" surrounding probiotics is actually backed by research.

Nordic Naturals is launching Nordic Flora a probiotic line designed to address multiple health needs, including healthy gut biodiversity, regularity, women’s urinary tract health, and immune system function.