Richmond, CA—Nutiva has launched its new brand identity, looking to more strongly connect its customers with the brand’s purpose to revolutionize the way the world eats by offering foods that nurture people and planet, according to the press release. The new logo is inspired by the vibrant energy of the...
Wheat Ridge, CO—GenTech Holdings, Inc., which sells functional foods through sinfitnutrition.com and dietary supplements through americanmetabolix.com, is changing its name to Supplement Group (USA), Inc., awaiting approval from FINRA, according to a press release. “We are in the functional food and nutritional supplement business and I think it’s time we...
olam food ingredients (ofi) has revealed its new brand, according to a press release, tapping into themes and colors that reflect ofi’s ability to drive innovation. The brand, the press release states, is intended to underline ofi’s focus as it shakes up the market with fresh thinking and ingredients that...
Austin, TX—Afia, a Mediterranean food company, has released new brand positioning, packaging, and identity, according to a press release. The company—which was launched in 2017 at a farmer’s market in Austin, Texas— sells five SKUs of frozen kibbeh and falafel. It has grown distribution 340% in the last year and...
Copenhagen, Denmark—Chr. Hansen Natural Colors, which recently became a standalone company, has announced that it will be known as Oterra, effective immediately. The name is inspired by the Latin word for ‘earth,’ a press release explains, and is intended to reflect the company’s commitment to providing colors from natural sources...
Oslo, Norway and East Brunswick, NJ—NattoPharma is introducing a new logo, brand identity, and website, according to a press release. “Our science has always been a driver for brand owners to join with NattoPharma,” said NattoPharma CEO Kjetil Ramsøy in the press release. “Our MenaQ7 Vitamin K2 has been the...
Eugene, OR—Coconut Bliss has unveiled a new look for its line of plant-based ice creams, which the company hopes will connect with consumers on a deeper level through an increased emphasis on inclusivity, sustainability, and positivity. Consumers will meet the manufacturer's family of characters which were inspired by its diverse...
St. Louis, MO—Volpi Foods has announced a new website and packaging, according to a press release. The 119-year-old, 4th generation family-owned business has opted for a look that highlights the company’s heritage and dedication to quality, according to a press release. The branding will begin appearing in grocery stores over...
The Nature’s Bounty Co. is now The Bountiful Company, according to a press release. The Bountiful Company owns brands including Nature’s Bounty, Solgar, Pure Protein, Osteo Bi-Flex, Puritan’s Pride, Sundown, Body Fortress, Ester-C, and Dr.Organic. “This is an important time and inflection point for our organization. After three years, the time is right to evolve our corporate...
New York, NY—The Specialty Food Association (SFA) is completely rebranding, according to a press release. The association is following its vision to “Shape the Future of Food” to an array of educational, networking, and research offerings designed to better serve the needs of its growing membership. The new logo, an...
