Home » sports performance

Articles Tagged with ''sports performance''

Research Updates: Athletic Performance, Menstrual Symptoms, Obesity, Skin Health & More

Get the latest science overviews from companies in the natural products industry, including Gencor, Maypro, and Bioiberica.

April 2, 2024

WholeFoods Magazine Staff

Natural products industry companies share overviews on the latest science on their branded ingredients to support wellbeing.

Sports_Nutrition_Active_Athlete_GettyImages-866702538-copy.jpg

NOW Sports Named Official Sports Nutrition Partner of Brooks Beasts Track Club

The sports nutrition brand and elite track team have joined to optimize training with trusted and tested supplements.

February 17, 2024

Maggie Jaqua, Content Director

Brooks professional athletes are gearing up to compete at this summer’s 2024 Paris Olympics, and nutrition plays a vital role in their success.

Magnifying glass and various business graphs on light blue background

Research Updates: Support for Active Nutrition, Joint Health, and More

Get the latest science overviews from Gencor, TSI Group, PhytoGaia & More.

August 25, 2023

WholeFoods Magazine Staff

Get the latest science overviews from companies in the natural products industry, including Gencor, TSI Group, and PhytoGaia.

Launch Hydrate Introduces Line of Functional Drinks

July 3, 2023

Rebecca Viscomi

Launch Hydrate has introduced a line of sports drinks, featuring Kyowa Hakko's branded ingredient, Cognizin.

Functional Beverages: Immune Health Top Priority

October 10, 2022

Marissa Fox

Beloit, WI—Immune, gut, and heart health still rank as main concerns for functional beverage consumers, while beauty and sports performance are on the rise, according to Kerry. The functional beverage market is expected to expand at 10.49% annually, reaching nearly $200 billion by 2026 (Food Institute 2021). Commenting on these...

NPA Applauds NJ’s Push to Recognize Creatine Day

July 8, 2022

WholeFoods Magazine Staff

Washington, D.C.—New Jersey State Senator Bob Singer introduced a Senate Joint Resolution, which has now established July 9 as Creatine Day. The Natural Products Association (NPA) asks health and wellness supporters to keep writing to members of the New Jersey state legislature through the NPA Action Center in order to...

CBD-Infused Sports Cream

January 26, 2022

WholeFoods Magazine Staff

Floyd's of Leadville is expanding its lineup of topical creams with SportsCreams, a cream infused with 2400mg CBD, intended to help soothe sore muscles, the company says. The creams are available in Warming Isolate, Cooling Isolate, and Full Spectrum, which does contain trace amounts of THC. The products are free...

The Active Nutrition Opportunity

June 24, 2021

Maggie Jaqua, Content Director

[vc_row][vc_column][vc_column_text]Talk about a category on-the-go. The shift from athlete-focused sports nutrition to everybody-focused active nutrition was in progress years before the pandemic, but 2020 accelerated that evolution, and shaped a market that encompasses so much more than sports and fitness. “Over the last 10 to 15 years, we have seen...

Fabulously Fit At Every Age

February 19, 2020

Jennifer Joseph

[vc_row][vc_column][vc_column_text]Consumers are investing in their physical fitness more than ever—just look at the meteoric rise in the popularity of wearable fitness trackers, boutique fitness studios like SoulCyle, and in-home streaming fitness systems like Peloton. And data from the Global Wellness Institute confirms it: In a 2020 report, the nonprofit revealed...

Exercise. Recover. Repeat

May 1, 2017

WholeFoods Magazine Staff

Why Curcumin is a great adjunct for sports performance. Over the past several decades, sports nutrition has become a specialized category to reflect the fact that building stronger muscles is more than just protein powders and weight gainers. When creatine monohydrate was marketed as an agent to support anabolism and...