Now, the results of the annual WholeFoods Magazine Natural Choice Awards are in!

WholeFoods Magazine's Natural Choice Awards (NCAs) recognize the brands and products that independent natural products retailers love. Now it's time to vote for your favorites! 

Men’s health is evolving toward holistic mental, emotional, and physical well-being in 2026.

This article shares stress, hormones, and the male vitality connection. 

Here are winners of the 2025 WholeFoods Magazine Natural Choice Awards: Ingredients Edition!

Take a look at the science-backed benefits of saw palmetto, and expert insights on key quality factors with nutritional supplements.

Read up on all the latest news in the natural products industry.

Read up on all the latest news in the natural products industry.

Read up on all the latest news in the natural products industry.

Natural products industry companies share overviews on the latest science on their branded ingredients to support wellbeing.