What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

If your store is interested in being included in our What’s Selling Column, e-mail: maxinebogle@wfcinc.com

Midwest: Healthy Habitz 4 Life, Frankenmuth, MI (2,000 ft²)

SUPPLEMENTS: Enzymedica, Digest; Nature’s Plus, GI Natural; Pure Essence Labs, ProstateEssence

FOOD: Bonafide Provisions, Bone Broths; Hail Merry, Miracle Tarts; One Degree, Sprouted Brown Rice Cacao Crisps Cereal

HABA: Pacifica, Makeup; W.S. Badger Co., Men’s Grooming Products; Sundial Brands, Nubian Heritage Body Oils

BEVERAGES: blk., Water; Rebbl, Full Line; Teonic, Full Line

UP & COMING: EO Products, Everyone, 3-In-1 Soaps; Herbal Health Care, Noxicare; Nordic Naturals, Omega Curcumin

Northeast: God’s Little Garden, Cranberry, PA (1,800 ft²)

SUPPLEMENTS: Nature’s Plus, Red Yeast Rice; Natural Vitality, Natural Calm; Zand, HerbaLozenge Elderberry

FOOD: Yummy Earth, Lollipops; Sami’s Bakery, Millet & Flax Bread; Bragg’s Live Foods, Organic Apple Cider Vinegar

HABA: Desert Essence, Natural Tea Tree Oil & Neem Toothpaste – Wintergreen; Australian Natural Soap, Full Line; Cylinder Works, Beeswax Candles

BEVERAGES: Zevia, Sodas; Poland Spring, Water

UP & COMING: Daiya, Shreds; Beanitos, White Bean Chips

Southeast: Herbs & More, Danville, VA (900 ft²)

SUPPLEMENTS: Nature’s Sunshine, Full Line; NOW Foods, Full Line; Nutraceutical, Solaray Line; Twinlab, Alvita Teas

FOOD: NOW Foods, Full Line; Bragg Live Foods, Full Line; Gluten Free Products

HABA: Aura Cacia, Essential Oils; derma e, Full Line; Thai Deodorant Stones, Full Line

BEVERAGES: Aloe Vera Juices; Dynamic Health Labs, Juices

UP & COMING: Herb Shop, Skinny Magic; Herbal Male Sexual Support

Northwest: Wealth of Health Natural Market, Idaho Falls, ID (4500 ft²)

SUPPLEMENTS: Terry Naturally, Curamin; Terry Naturally, Curamed; Nature’s Way, Alive Calcium

FOOD: Food For Life, Ezekiel 4:9 (Full Line); Bob’s Red Mills, Gluten Free Oatmeal (Full Line); Halo Top Creamery, Full Line

HABA: Nubian Heritage, Full Line; Andalou Naturals, Full Line; Mychelle, Full Line

BEVERAGES: Zevia, Sodas (Full Line); Kevita, Master Brew Kombucha (Full Line); Reed’s, Ginger Brew (Full Line)

UP & COMING: Nature’s Way, Sambucus (Full Line); Wisdom of the Ancients, Full Line; Wakunaga of America, Kyolic

Southwest: Betsy’s Health Foods, Houston, TX (999 ft²)

SUPPLEMENTS:Bluebonnet Nutrition Corp., Liquid Super Earth Multinutrient Formula; Nature’s Way, Optima 35 Billion; New Chapter, Wholemega

FOOD: Follow Your Heart, VeganEgg; Epic Bar, Pulled Pork Pineapple; Purely Elizabeth, Ancient Grain Oatmeal

HABA: Mother’s Special Blend, Skin Toning Oil; Aubrey Organics, Full Line; Himalaya Herbal Healthcare, Botanique Neem and Pomegranate Toothpaste

BEVERAGES: Banana Wave, Bananamilk; We Grow Water, WTRMLN WTR (Watermelon Water); Orgain, Organic Protein Almond Milk

UP & COMING: Dynamic Health Liquids, Full Line; Country Life Vitamins, Vegan D3 Gummies; Bluebonnet Nutrition Corp., Targeted Choice Wellness Support

West: Country Village Nutrition Shoppe, Longview, WA (6,000 ft²)

SUPPLEMENTS: CV Sciences, Plus CBD Oils; Garden of Life, Dr. Formulated Probiotics; Irwin Naturals, Turmeric After-Sport

FOOD: Stark Raving, Gluten-Free Pizza Crust; Bonafide Provisions, Bone Broths; Woodstock Farms, Pickles & Condiments

HABA: NOW Foods, Essential Oils; Para’Kito, Mosquito Repellent

BEVERAGES: Amy & Brian, Coconut Water with Grape; Alta Pala, Sparkling Juices; Detox Waters

UP & COMING: Nature’s Way, Alive! Ultra-Shake; Amazing Grass, Green SuperFood: Alkalize & Detox; Mg12, Dead Sea Bath Salts

Published in WholeFoods Magazine November 2016