Private label growth has overshadowed national brand's growth of 1% in dollar sales.

The business decision is part of the company's continued portfolio optimization. 

The most important thing in generating sales? Read on for key insights.

Research on Vitamin K2 supplement market shows troublesome information regarding claims.

Read up on all the latest news in the natural products industry.

Discover the study-backed supplements that are driving demand in the microbiome market.

Recent data shows sales of store brands could break records by year's end.

Discover what you need to know about sustainable sourcing, trust and transparency promises, and what’s driving consumer demand in botanicals.

Read up on all the latest news in the natural products industry.

What’s Selling is a monthly review of the best-selling products determined from unit sales at natural products stores rotated from a base of selected stores. The intention is to provide indications of sales trends.