What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

Retailers: Give your store a chance to shine! Participate in our Monthly What's Selling Column

Questions? E-mail: jasmineburroughs@wfcinc.com.


Natural Healthy Concepts, Appleton, WI (7,500 ft2)

SUPPLEMENTS Colorado Biolabs, Proferrin;
EuroPharma, Terry Naturally Curamin;
Med-Chem Labs, Lauricidin Monolaurin

FOOD: Pacific Resources, Manuka Honey;
Jarrow Formulas, Extra Virgin Organic Coconut Oil;
NOW Foods, Organic Macadamia Nut Oil

HABA: Acure Organics, Argan Oil;
The Naked Bee, Orange Blossom Hand Lotion;
Avalon Organics, Biotin-B Thickening Shampoo

BEVERAGES: Snapple, Strawberry Kiwi;
Vita Coco, Coco Café Coconut Espresso Water;
Vita Coco, Coco Café Coconut Water Vanilla

UP & COMING: NOW Foods, Rose Hip Seed Oil;
Deva Nutrition, Vegan Ceramide Skin Support;
Natural Factors, SlimStyles PGX


Pyramid Vitamin & Health Foods Centre,
 Metuchen, NJ (1,200 ft2)

SUPPLEMENTS: Carlson Labs, Fish Oil;
Carlson Labs, Vitamin D;
Life Extension, Super Bio-Curcumin

FOOD: Edward and Sons, Rice Snaps;
Bob’s Red Mill, Flax Seed Meal;
Tinkyada, Pastas

HABA: NutraMarks, Heritage Peroxide Mouthwash;
Dr. Bronner’s, Liquid Castile Soaps;
Aubrey Organics, Full line

BEVERAGES: Ciara’s, Kombucha;
Reed’s, China Cola;
Virgil’s, Root Beer

UP & COMING: Country Life, Whey Protein;
Caleb Treeze Organic Farm, Acid Reflux Remedy;
One Sweet Life, Yucca Chips


C & C Natural Foods, Chiefland, FL (750 ft2)

SUPPLEMENTS:  Nature’s Plus, Hema-Plex;
Enzymatic Therapy, Tart Cherry Ultra;
Bluebonnet Nutrition Corp., 100% Whey Protein Isolate

FOOD: Barlean’s, Organic Virgin Coconut Oil;
Bragg Live Foods, Apple Cider Vinegar;
Udi’s, Gluten-Free Breads

HABA: Avalon, Lavender Hand and Body Lotion;
Nubian Heritage, African Black Soap;
Natracare, Feminine Products

BEVERAGES: GT’s Kombucha, Synergy Mystic Mango;
Zevia, Soda;
Hansen’s Natural, Root Beer

UP & COMING: Source Naturals, N-Acetyl Cysteine;
Bluebonnet Nutrition Corp., Eye Antioxidant Formula;
NutraMarks, Life-Flo Rosehip Seed Oil


Wealth of Health, Idaho Falls, ID (6,000ft2)

SUPPLEMENTS: Nature’s Way, Alive!;
EuroPharma USA, Terry Naturally Curamin;
EuroPharma USA, Terry Naturally SagaPro

FOOD: Udi’s Gluten Free, Full line;
Small Planet Foods, Muir Glen Tomato Products;
Blue Diamond Growers, Nut Thins

HABA: derma e, Full line;
NutraMarks, Inc., Life-Flo, Full line;
Dr. Bronner’s, Soap Bars

BEVERAGES: Reed’s, Kombucha;
Twinlab, Metabolife Green Tea Powder;
ISS Research, OhYeah! RTD

UP & COMING: EuroPharma USA, Terry Naturally Omega-7;
Wakunaga of America, Kyolic Kyo-Dophilus 9;
Nature’s Way, Primadophilus Optima Women’s


Wheatsville Food Co-op, Austin, TX (14,000 ft2)

SUPPLEMENTS: Garden of Life, RAW Protein;
Natural Vitality, Natural Calm;
Sunfood Superfoods, Full line

FOOD: Udi’s Gluten Free, Pepperoni Pizza;
Organic Valley, Grassfed Raw Cheddar Cheese;
Earth Balance, Vegan Aged White Cheddar Popcorn
HABA: Mad Hippie, Facial Care;
Dead Sea Bath Salts (All brands);
Silver Botanicals, Silver Shield Deodorant

UP & COMING: Yellowbird Sauce, Full line;
Oriya Organics, SuperGreen Medley;
Nourish Organic, Bodycare


Star Store, Langley, WA (8,000 ft2)

SUPPLEMENTS: Vitalah, Oxylent;
Natural Factors, BioSil;
Lumina Health Products, Cellfood

FOOD: Simply 7 Snacks, Quinoa Chips;
Crunchmaster, Popped Edamame Chips;
Eat Well Embrace Life, Hummus

HABA: Hyalogic, Episilk Face Care Products;
bodyceuticals, Skin Care Products;
Topical BioMedics, Topricin

BEVERAGES: Millennium, GT’s Kombucha;
Honest Tea, Bottled Teas;
Odwalla, Smoothie Blends

UP & COMING: Humineral, Humic/Fulvic Minerals;
Natural-Immunogenics Corp., Sovereign Silver;
Host Defense, Organic Mushrooms

Published in WholeFoods Magazine, June 2014