What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

Retailers: Give your store a chance to shine! Participate in our Monthly What's Selling Column

Questions? E-mail: kaylynnebner@wfcinc.com.


Natural Healthy Concepts, Appleton, WI (1,800 ft2)

SUPPLMENTS: Bio Nutrition, Garcinia Cambogia;
EuroPharma USA, Terry Naturally Curamin;
RLC Labs, a-Drenal

HBC: Remwood Products, Grandma’s Lye Soap;
The Naked Bee, Orange Blossom Honey Lotion;
Lavilin, Deodorant

BEVERAGES: Snapple, Kiwi Strawberry;
Vita Coco, Coco Café Coconut Water;
Nutri-Dyn, Dynamic Greens Strawberry Kiwi

UP & COMING: Solaray, D-Mannose w/CranActin;
Vibrant Health, Green Vibrance Powder;
Nordic Naturals, EPA Xtra


Endless Herbs and Natural Foods, Newport, ME (3,800 ft2)

SUPPLEMENTS: Raspberry Ketones (All brands);
Liquid Minerals (All brands);
Chaga Mushroom (Bulk)

FOOD: Udi’s Food, Gluten-Free Bread;
Almond Meal Flour (All brands);
Follow Your Heart, Vegenaise

HBC: JASÖN, Tea Tree Shampoo;
Dr. Bronner’s, Peppermint Soap;
Endless Herb’s Sunshine Apothecary, Baby Butt Juice

BEVERAGES: Maine Root, Root Beer;
Maine Root, Ginger Brew;
The Switch, Full line

UP & COMING: Endless Herb’s Sunshine Apothecary, Pain Creme;
Endless Herb’s Sunshine Apothecary, Face Creme;
Endless Herb’s Sunshine Apothecary, Bug Juice


Plum Natural Market, Forest City, NC (4,000 ft2)

SUPPLEMENTS: Nordic Naturals, Omega-3s;
Nature’s Way, Alive Once Daily;
Garden of Life, RAW Fit

FOOD: The Ginger People, Ginger Chews;
Food Directions, Tinkyada Rice Pasta (Full line);
Quest Nutrition, Quest Bars (Full line)

HBC: Acure Organics, Full line;
Aura Cacia, Essential Oils;
derma e, Full line

BEVERAGES: Harvest Bay, Coconut Water;
Millennium Products, GT’s Enlightened Lavender;
R.W. Knudsen, Just Black Cherry

UP & COMING: MegaFood, Full line;
Beanitos, Full line;
Planetary Herbals, Ashwagandha


Vig’s Health Food, Lewiston, ID (1,800 ft2)

SUPPLEMENTS: API, Super Hard Power;
New Chapter, Zyflamend;
EuroPharma USA, Terry Naturally Curamin

FOOD: SunRidge Farms, Yogurt Pretzels;
Bragg Live Foods, Apple Cider Vinegar;
Udi’s Food, Gluten-Free Breads

HBC: Flora, Flor-Essence Rejuvenating Cream;
Xlear, Spry Peppermint Toothpaste;
Dr. Bronner’s, Magic Soaps

BEVERAGES: Natural Brew, Outrageous Ginger Ale;
REED’S, Inc., Culture Club Kombucha;
Zevia, Ginger Root Beer

UP & COMING: Life Extension, GlycemicPro;
Solid Gold Health Products, Dog Food


Betsy’s Health Foods, Houston, TX (999 ft2)

SUPPLEMENTS: Betsy’s Basic, Milk Thistle;
Country Life, Sharp Thought;
Bluebonnet Nutrition, Vitamin D3 1000 IU Softgels

FOOD: Hi I’m Skinny, Sticks;
GFA Brands, Earth Balance, Coconut Spread;
Daiya Foods Inc., Provolone Style Slices

HBC: Alvera, Almond Deodorant;
Reviva Labs, Seaweed Soap;
Xlear, Spry Xylitol Toothpaste

BEVERAGES: Zevia, Orange;
Honest Tea, Pomegranate Red Tea;
Reed’s Inc., Virgil’s Root Beer

UP & COMING: Country Life, Coenzyme B-Complex Advanced;
New Chapter, Turmeric Force;
Bloom Herbal Organics, Full line


Stay Healthy!, Las Vegas, NV (1,400 ft2)

SUPPLEMENTS: Vita Logic, Eye Formula;
Barleans’s, Ultra High Potency Omega Swirl, Key Lime;
Garden of Life, RAW Probiotics Colon Care

FOOD: Quest Nutrition, QuestBars;
Bragg Live Foods, Apple Cider Vinegar;
ReNew Life, Ultimate CHIAlife

HBC: Mobu Herbals, Body Butters;
Skin by Ann Webb, Apple Stem Cell Serum;
NOW Foods, Essential Oils

BEVERAGES: Cadia, Coconut Water;
Maverick Brands, CocoLibre Protein;
Reed’s Inc., Kombucha

UP & COMING: Barlean’s, Ideal Omega 3;
New Chapter, Digestion Take Care;
Hyalogic, HA Lozenge
















Published in WholeFoods Magazine, September 2013