What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.


If your store is interested in being included in our What’s Selling Column, e-mail: kimberlywilliams@wfcinc.com.


Affordable Nutrition, Jenison, MI

SUPPLEMENTS: Source Naturals, Life Force (All);
Affordable Nutrition, Cal-Mag Zinc;
Nature’s Way Products, Aloe Vera Gel & Juice

FOOD: Bragg, Apple Cider Vinegar;
NOW Foods, Gluten Free Chocolate Chip Cookie Mix;
NOW Foods, Coconut Oil (All)

HBC: derma e Natural Bodycare, Ester-C Serum;
Jason Natural, Tea Tree Satin Shower Body Wash;
Tom’s of Maine, Deodorants (All)

BEVERAGES: Natural Sources, Natural Cranberry Drink Concentrate;
CytoSport, Muscle Milk Ready-To-Drink Proteins;
ABB Performance, Speed Stack Sports Drink

UP & COMING: NOW Foods, T-Lean Weight Management;
Affordable Nutrition, Vegetarian Colon Support Caps
Twinlab Corp., Amino Fuel Liquid  


Granny’s Garden, Claremont, NH, (1,800 ft²)

SUPPLEMENTS: New Chapter, Multivitamins (All);
New Chapter, Wholemega (All);
Nature’s Plus, Vitamin D3 1000 IU Softgels

FOOD: Udi’s Gluten Free Foods, Bread (All);
Rudi’s Gluten-Free Bakery, Bread (All);
Caesar’s Pasta, Gluten-Free & Wheat-Free Stuffed Shells

HBC: Desert Essence, Organic Hair Products (All);
Avalon Organics, Lotions (All);
Lafe’s Natural Bodycare, Deodorant Roll-On (All)

BEVERAGES: Coconut Milk (All);
Boylan Bottling Co., Sodas (All);
Blue Diamond Growers, Almond Breeze Non-Dairy Beverages (All)

UP & COMING: Coconut Milk (All);
Cascade Fresh, Amande Cultured Almond Milk Yogurt
Caesar’s Pasta, Gluten-Free Products  


Wright’s Nutrients, New Port Richey, FL (3,000 ft²)

SUPPLEMENTS: NOW Foods, Ultra Omega-3;
Barlean’s Organic Oils, Omega Swirl (All);
Natural Sources, Raw Adrenal

FOOD: Tree of Life, Tuna (All);
Organic Bananas (All);
Sami’s Bakery, Millet & Flax Bread

HBC: Nature’s Answer, PerioBrite Natural Toothpaste;
Deodorant Stones, Crystal Mist Body Spray;
DeVita Natural Skincare Systems, Solar Protective Moisturizer SPF 30+

BEVERAGES: Private Label Water;
Lifeway Foods, Kefir (All);
Millennium Products, GT’s Kombucha Synergy (Trilogy)

UP & COMING: The Health Guardian, Cardio4life;
Life Line Food, Buried Treasure Organic Vitamins;
House Foods America, Tofu Shirataki Noodles


SuperSupplements, Coeur d’Alene, ID (5,000 ft²)

SUPPLEMENTS: HCG Platinum, Supplements (All);
Enzymatic Therapy, Metabolic Advantage Thyroid Formula;
Essential Formulas Incorporated, Dr. Ohhira’s Probiotics

HBC: Desert Essence, Coconut Shampoo;
Desert Essence, Coconut Conditioner;
Heaven Sent Naturals, Purvana (All)

BEVERAGES: Twinlab Corporation, Energy Fuel;
Guru Beverage Co., Guru Lite Engery Drink;
Biotest, Spike Shooter RTD (Original)


Natural Grocers by Vitamin Cottage, Lakewood, CO (12,000 ft²)

SUPPLEMENTS: NOW Foods, Whole Psyllium Husks;
Natural Factors, Coenzyme Q10 100 mg;
Barlean’s Organic Oils, Fish Oil Capsules

FOOD: The Buffalo Guys, Grand Buffalo;
Newman’s Own, Organic Extra Virgin Olive Oil;
Small Planet Foods, Cascadian Farm Blueberries;
Stahlbush Island Farms, Frozen Blueberries

HBC: NOW Foods, Jojoba Oil;
Dr. Bronner’s, Peppermint Liquid Soap;
Topical BioMedics, Topricin

BEVERAGES: Amy & Brian Naturals Inc., Coconut Juice;
inner-eco, Power Packed Probiotic Kefir;
Kombuchas, (All)

UP & COMING: Farmer’s Market Foods, Organic Pumpkin;
Chocolove, Almonds & Sea Salt in Dark Chocolate;
Food Should Taste Good, Tortilla Chips (All)  


Nature’s Way Health Foods Inc. (3,000 ft²)

SUPPLEMENTS: Nature’s Plus, Source of Life Gold (All);
New Chapter, Cinnamon Force;
BioRevival, Mood D

FOOD: Udi’s Gluten Free Foods, Whole Grain Bread Loaf;
Mr. Krispers, Baked Rice Crisps (All);
Cadia, Organic Tomato Sauces (All)

HBC: Borlind, Natural Beauty Products (Full Line);
Dr. Bronner’s, Soap (All);
Hyalogic, Episilk PHA Serum

BEVERAGES: Zevia, Dr. Zevia Sodas (All);
Amy & Brian Naturals, All Natural Coconut Juice (All);
Affinity Lifestyles, Real Alkalized Water (16.9 Oz./1 Ltr.)

UP & COMING: Mach One Labs, Anthoplex 01;
Organix-South, TheraVeda & TheraNeem (All)
LifeSeasons, Dietary Supplements (All)

Published in WholeFoods Magazine, July 2011