What’s Selling is amonthly reviewof the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

Retailers: Give your store a chance to shine! Participate in our Monthly What's Selling Column

Questions? E-mail: jasmineburroughs@wfcinc.com.

Midwest: SunSpot Natural Markets, Kokomo, IN (5,000 ft²)

SUPPLEMENTS: Optimox, Iodoral 12.5 mg; Brownwood Acres, CherryFlex 60 Soft Gels; SunSpot Private Label, 35 Billion Probiotics

FOOD: Bragg Live Foods, Apple Cider Vinegar; Rudi’s Organic Bakery, Multigrain Oat Bread; Dr. Bronner’s, Coconut Oil

HABA: Harmony’s Candles, Ear Candles; NOW Foods, Peppermint Essential Oil; NOW Foods, Lavender Essential Oil

BEVERAGES: Eternal Water, 1 ½ Liter; C2O, Coconut Water, 17 oz; Millennium Products, Synergy, Trilogy Kombucha

UP & COMING: Var-Mint, Mouse & Spider Repellant; Nature’s Plus, Herbal Actives Coleus Forskohlii; Farming For Life, Green Cabbage Sauerkraut

Northeast: Cambridge Naturals, Cambridge, MA

SUPPLEMENTS: FoodState, MegaFood, MegaFlora; Great Lakes Gelatin, Collagen Hydrolysate; Fungi Perfecti, Host Defense, Stamets 7

FOOD: Hu Kitchen, Paleo Chocolate; Miyoko’s Kitchen, Vegan Cheese; Curio Spice Co., Full Line

HABA: Cook’s Organics, Sweet Dreams Foot Cream; Lulu Organics, Thieves Oil Sniffle Balm; Shamanuti, Pumpkin Enzyme Masque

BEVERAGES: Goldthread, Herbal Tonics; Love Grace, Ginger Bomb Elixir; Aqua Vitea, Turmeric Sunrise Kombucha

UP & COMING: Get Real Nutrition, Full Line; Mattole Valley Naturals, Full Line; Mother Dirt, AO+Mist

Southeast: Ruth’s Nutrition, Huntsville, AL (1,200 ft²)

SUPPLEMENTS: New Chapter, Supercritical Omega 7; Natural Immunogenics, Sovereign Silver; Bluebonnet Nutrition Corp., CholesteRice

FOOD: Barlean’s, Forti-Flax; Native American Natural Foods, Tanka, Buffalo Meat Stick; Wholesome Sweeteners, Organic Molasses

HABA: derma e, Evenly Radiant Cleanser; derma e, Deep Wrinkle Eye Cream; Acure Organics, Bare Baby Lotion

BEVERAGES: Reed’s, Ginger Brew Light; Oogave, Soda; GT’s Kombucha, Grape Chia

UP & COMING: Gaia Herbs, MacaBoost; Garden of Life, Dr. Formulated Probiotics; Redd Remedies, Adult Sinus Support

Northwest: Wealth of Health, Idaho Falls, ID (4,500 ft²)

SUPPLEMENTS: Twinlab, Energy Fuel; EuroPharma, Terry Naturally Curamin; EuroPharma, Terry Naturally Curamed; EuroPharma, SagaPro

FOOD: Canyon House, Bakehouse Breads; Ron’s Wisconsin Cheese, Cheeses; Halo Top, Ice Cream

HABA: Mineral Fusion, Full Line; Sundial Brands, Nubian Heritage Hair Line; MyChelle Dermaceuticals, Full Line

BEVERAGES: Zevia, Soda; Lifeway, Kefir

UP & COMING: EuroPharma, Terry Naturally, Sucontral D; Natural Immunogenics, Sovereign Silver Travel Sizes; Green Vibrance, Greens Powder

Southwest: Wheatsville Co-op, Austin, TX (21,000 ft²)

SUPPLEMENTS: HealthForce, Vitamineral Green; Gaia Herbs, Turmeric Supreme Extra Strength; fitppl, Plant Protein Superfood

FOOD: Andalou Naturals, 1,000 Roses Face Care; Himalaya Herbal Healthcare, Botanique Neem & Pomegranate Toothpaste; Everyday Minerals, Cosmetics

HABA: Little Northern Bakehouse, Bread; Miyoko’s Kitchen, Creamy Aged Nut Cheese; Yellowbird, Habenero Sauce

BEVERAGES: Rebbl, Turmeric Golden Milk; Harmless Harvest, Coconut Water; Mountain Valley Springs, Water

UP & COMING:EPIC, Provisions Bone Broth; Before Elixir, “Be Ready, Not Red”; Siete Family Foods, Almond Flour Tortillas

West: Edmonds Vitamins & Herbs, Edmonds, WA (620 ft2)

SUPPLEMENTS: SUPPLEMENTS: Quincy Bioscience, Prevagen; MRM, Bone Maximizer III; King Bio, Regional Allergies

FOOD: UMCHU, Almond Coconut Bar; Genuine Health, Fermented Vegan Protein Bars; Bragg Live Foods, Organic Apple Cider Vinegar

HABA: Sibu Beauty, Nourishing Face Cream; Sibu Beauty, Sea Berry Seed Oil; NOW Foods, Clear the Air Essential Oil Blend

BEVERAGES: Crystal Geyser, Spring Water; Kombucha Wonder Drink, Asian Pear & Ginger; Kombucha Wonder Drink, Cherry Cassis

UP & COMING: Tree Free, Greeting Cards; NutraMarks, Simplers Botanicals, Essential Oils; Twinlab, Alvita, Lemon Balm Tea
Published in WholeFoods Magazine July 2016