What's Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

If your store is interested in being included in our What’s Selling Column, e-mail: editorial@wfcinc.com



Valley Natural Foods, Burnsville, MN
(10,000 ft2)

Supplements: Enzymedica, Digest Basics;
Peter Gillham’s, Natural Calm

Food: Chobani, Greek Yogurt;
Udi’s, Gluten-Free Bread;
Whole Grain Milling, Chips

HBC: Mineral Fusion, Cosmetics;
MyChelle Dermaceuticals, Skin Care

BEVERAGES:  TrueToniqs, LLC, Brain Toniq;
eVamor, Water;
Harvest Bay, Coconut Water

UP & COMING: Cogent Solutions, Baxyl;
Chia Seeds (All Brands);
J.R. Watkins (All)


Monica’s…Naturally, Pittsfield, ME

Supplements: Coromega, Orange Omega 3;
MegaFood, Women +40 One Daily;
NOW Foods, Acidophilus (8 Billion)

Food: Bragg, Apple Cider Vinegar;
Calbee, Snapea Crisps;
Pamela’s, Baking Mix

HBC: Jason Natural, Tea Tree Shampoo;
Tate’s, Miracle Shampoo;
Avalon, Almond Deodorant

BEVERAGES: Steaz, Diet Black Cherry Green Tea Soda;
Dynamic Health, Cranberry Juice;
Maine Root, Ginger Beer


Nature’s Touch Nutrition Center, Roswell, GA

Supplements: Vibrant Health, Green Vibrance;
Liddell, Vitál HGH;
New Chapter, Zyflamend

Food: NOW Foods, Organic Cashews;
NOW Foods, Raw Energy;
Y.S. Organic Bee Farms, Honey

HBC: Source Naturals, Skin Eternal Ceam;
Seven Wonders, Miracle Lotion;
Tate’s, Shampoo

BEVERAGES: Reed’s, Inc., Virgil’s Root Beer;
CytoSport, Muscle Milk RTD (All Flavors);
BSN, EndoRush

UP & COMING: Beverly Int’l, Up-Lift;
Dr. Christopher’s, Lower Bowel Formula;
Beverly International, Muscle Protein


Natural Abundance Food Co-op, Aberdeen, SD (2,600 ft2)

Supplements: Solaray, Multidophilus 12;
Enzymatic Therapy, Whole Body Cleanse;
Products of Nature, Natural Woman

Food: Bob’s Red Mill, Brown Flax;
Blue Diamond, Original Almond Breeze;
Panda, Black Licorice Bars

HBC: Giovanni Cosmetics, Triple Tea Tree Shampoo;
Dr. Bronner’s, Peppermint Castile Soap;
Xlear, Inc, Spry Toothpaste

BEVERAGES: O.N.E., Coconut Water;
Millennium Products, Inc., GT’s Kombucha;
R.W. Knudsen, Spritzers

UP & COMING: Peace Coffee, Fair Trade Coffee;
Green Pastures, Fermented Cod Liver Oil


Sterling Health Foods, Sterling, CO

Supplements: Pure Essence Labs, One ‘N Only;
Irwin Naturals, Living Green/Liquid-Gel Multi;
Mega Foods, Women Daily Vitamins

Food: NOW Foods, Golden Flax Seed;
MaraNatha, Raw Almond Butter;
Pamela’s Products, Baking & Pancake Mix

HBC: Avalon Organics, Lotion;
Avalon Organics, Shampoo;
Jason Natural, Sea Kelp Shampoo

BEVERAGES: Izze, Sparkling Blackberry;
Reed’s, Inc., Extra Ginger Brew;
Millennium Products, Synergy Kombucha (Grape)

UP & COMING: Weleda, Skin Food;
Garden of Life, Ocean’s 3 Healthy Hormones;
Pure Essence, Ionic-Fizz


B. Alive Vitamins, Fresno, CA (2,000 ft2)

Supplements: New Chapter, Every Man/Woman One Daily;
Nordic Naturals, Fish Oils;
Nature’s Way, Umcka

Food: Bragg, Apple Cider Vinegar;
Alternative Baking, Cookies (All Flavors);
PROBAR (All Flavors)

HBC: derma e (All);
Life-flo, Progesta-Care;
Vita-myr, Toothpaste

BEVERAGES: Millennium Products, GT’s Kombucha;
Zico, Coconut Water;
Dr. Tima’s, Honey Root Beer

UP & COMING: Garden Of Life,
Beyond Omega 3;
Garden Of Life, Vitamin Code Grow Bone System;
Fungi Perfecti, Host Defense


 North American Herb and Spcie