GROCERY

Frozen Fruit Pastries

Veggies Made Great is officially entering the frozen pastry category with the launch of new Fruit Pockets, available in Strawberry and Apple varieties. Each Fruit Pocket combines a crust, with butternut squash as the #1 ingredient, real fruit filling, and a customizable cauliflower-based icing packet. Baked, not fried, Fruit Pockets contain no artificial flavors, preservatives, synthetic colors, or high fructose corn syrup. Fruit Pockets are designed for busy mornings, lunchboxes, and on-the-go snacking. veggiesmadegreat.com

Ice Cream Bars

Alden’s Organic is adding two new ice cream bar flavors to its novelty lineup: Thai Tea Swirl Bars and Mango Chamoy Twist Bars. The Thai Tea Swirl Bars are spiced Thai tea sorbet swirled with rich organic cream, and the Mango Chamoy Twist Bars combine Mexican flavors with creamy organic mango ice cream twisted with chamoy variegate. Both bars are USDA Certified Organic, made with organic fruit bases and dairy from family-owned farms, with no high-fructose corn syrup, artificial flavors, or GMOs.  shop.aldensicecream.com

Energy and Focus Gum

Neuro has announced the launch of a new limited-edition Watermelon flavored gum for summer. The new flavor combines Neuro’s signature blend of L-theanine and B vitamins with a watermelon taste and a lighter 20mg dose of natural caffeine, designed to help deliver a balanced boost throughout the day in a convenient format. neurogum.com

Protein Espresso

Polar Joe has officially launched their new Café Series Espresso, an unsweetened ready-to-mix protein espresso. The new Espresso delivers 20g of protein per serving, about 110mg of caffeine, virtually no lactose, in an unsweetened flavor profile designed for customization that is ready, hot or cold, in about 30 seconds. Each Café Series bag contains 20 servings. polarjoe.com

Peanut Butter Protein Powder

POSSIBLE by Standard Process has launched their new Peanut Butter Protein Powder. This plant-based protein is crafted with organic ingredients and designed to deliver clean, nutrient-dense foods without unnecessary fillers or artificial sweeteners. Each serving provides 20 grams of USDA Certified Organic plant-based protein and 3.5 grams of branched-chain amino acids (BCAAs). The formula combines brown rice, pea, and pumpkin seed proteins, buckwheat flour, and Royal Ancient Oats Flour to provide a complete amino acid profile that supports muscle recovery, satiety, and overall wellness. mypossible.com

Fruit Bites

Chici Mama recently debuted its newest flavor: Pineapple Coconut. Made to be tropical and perfect for summer, this flavor joins Chici Mama’s preexisting lineup that includes flavors such as: Strawberry Lemonade, Electric Cherry Cola, Blue Raspberry Limeade, Cinnamon Churro and Spicy Chamoy. Each Chici Mama snack is made with 100% real mango, hand-selected at peak ripeness to deliver optimal taste. Each piece is also finished with a crystallized coating. chicimama.com

Frozen Ramen Line

Ajinomoto Foods North America Inc. is making its debut at select Whole Foods Market locations nationwide, with a new line of frozen ramen meals. Available in three varieties featuring umami-packed broths—Tonkotsu Pork, Shoyu Chicken and Miso Vegetable—these products bring Japanese-inspired ramen to the frozen aisle. The broths are based on traditional techniques, and the noodles are made using a proprietary approach, which strives to help retain the springy texture expected in ramen. ajinomotofoods.com

Vanilla Chai Latte Mushroom Blend

Om Mushrooms now offers a new flavor functional latte: Vanilla Chai Latte blend. This is a functional mushroom blend made up of Lion’s Mane, Reishi, Chaga, and Cordyceps. It has 2,000mg of organic whole food mushrooms per serving and naturally occurring beta-glucans to support immune health and daily resilience. This blend has 1g sugar, 30 calories per serving and aims to support focus and calm with a gentle 35mg caffeine lift. ommushrooms.com

Frozen Snack-Sized Breakfast

Red’s All Natural is expanding into a new category with the introduction of Snackers, a line of frozen snack-sized breakfast burritos and biscuit sandwiches rolling out to Kroger stores nationwide this month. The lineup includes a Chicken Maple Sausage Burrito, packed with 8g of protein, combining savory antibiotic-free chicken sausage, fluffy cage-free eggs, melty cheese, and a touch of maple syrup; an Egg & Cheese Burrito stuffed with fluffy cage-free eggs and creamy melted cheese sauce, delivering 7g of protein per serving; Chicken Maple Sausage Biscuits featuring antibiotic-free chicken maple sausage and a hint of maple syrup with 6g of protein; and Savory Sausage Biscuits packed with savory antibiotic-free pork sausage and 5g of protein per serving. redsallnatural.com

Organic Butter with Olive Oil

Organic Valley has unveiled their newest innovation, Organic Valley Butter with Olive Oil. Featuring pasture-raised cow milk, the organic butter blends blends organic olive oil, water and a touch of salt to create a buttery sensation in an easy-to-spread texture. The result is an organic butter designed for toast, bread, crackers and everyday use. The butter is made from milk from cows that are raised without antibiotics, synthetic hormones, toxic pesticides or GMOs. organicvalley.coop 

Hydration Line

Cure Hydration has launched nationwide at Target. Target will carry three flavors from Cure’s best-selling Hydrating Electrolyte Mix line: Watermelon, Strawberry Kiwi and Tropical Punch. Cure delivers hydration made with coconut water, pink Himalayan salt, and real fruit juice powders, without added sugar or artificial ingredients. curehydration.com

Whey Protein Powder

Garden of Life is debuting a Clear Whey Protein, which strives to be a lighter, more refreshing protein powder. Delivering 20 grams of high-quality whey protein isolate, the formula blends easily into water, smoothies and other recipes. Available in three varieties – Mango Mist, Lemon Frost and Unflavored – the product is iGEN Non-GMO certified, made with natural flavors and without artificial colors or sweeteners. gardenoflife.com

Chili Dipping Sauce

Chosen Foods has a brand new Chili Dipping Sauce, just in time for grilling season. The sauce is completely free from soybean and canola oils and is made with 100% pure Avocado Oil. It features chili pepper, savory garlic, and is naturally sweetened with pear juice instead of added sugar. chosenfoods.com

BRANDED INGREDIENTS/SUPPLIERS 

Milk Protein Derivative

Clinically shown to support cognitive performance and help maintain brain health, PeptiDrive-LNDP is a unique peptide produced through proprietary enzymatic hydrolysis of casein, yielding a unique 19-amino-acid residue peptide, lactononadecapeptide (LNDP). Distributed through Maypro, PeptiDRIVE-LNDP is associated with the expression of Brain-Derived Neurotrophic Factor (BDNF), a key protein for neuroplasticity and neuronal survival, and may positively influence nerve growth factor (NGF), neurotrophin-3 (NT-3), and acetylcholine-related pathways, critical for learning and memory.  maypro.com

Energy, Clarity and Focus Matcha

Ethical Naturals Inc. has unveiled MachaWave Organic Matcha with AlphaWave L-Theanine for balanced energy, stress support, and cognitive performance. MachaWave combines high-grade organic matcha with clinically studied AlphaWave L-Theanine to provide sustained energy, mental clarity, and relaxed focus within a single ingredient system. MachaWave is formulated for beverage, tea, and sports nutrition applications and can be incorporated into both hot and cold formats. AlphaWave L-Theanine is produced through a proprietary fermentation and purification process and is supported by three clinical studies investigating relaxation, stress management, focus, and mental acuity. ethicalnaturals.com

Frozen Herbs

Kad Bnei Darom offers a new, patented line of frozen culinary herbs and spreads that scoop straight from the freezer. The jars of frozen herbs are set to preserve their freshness and creamy texture while saving preparation time in handling fresh herbs and eliminating food waste. The frozen culinary accompaniments come in eight varieties and are available for private label production. kad.co.il

Functional Health Solutions

Aloha Medicinals launched FungiFuse, a new portfolio of functional mushroom solutions designed to help brands formulate products without compromising taste, color, or mouthfeel. The initial launch includes four targeted ingredient solutions: Focus – featuring Lion’s Mane, Cordyceps, and Chaga mushrooms is formulated to support mental clarity, cognitive performance, and concentration; Energy – a blend of Cordyceps, Shitake, and Lion’s Mane is designed to promote clean, sustained energy, and focus without the crash of traditional stimulants; Daily – a comprehensive seven-mushroom blend rich in beta-glucans to support immune function, overall wellness, and daily balance; and Relax – combines Reishi, Maitake, and Turkey Tail to support relaxation, stress balance, and restorative recovery. alohamedicinals.com 

Clean-Label Cocoa Butter Equivalent 

AAK recently highlighted its latest innovation, Illexao EN 10, a clean label cocoa butter equivalent (CBE) specifically created for enrobing applications. Illexao EN 10 aligns closely with cocoa butter’s crystallization pattern to deliver an authentic chocolate experience with a smooth meltdown, balanced texture and crisp snap. Illexao EN 10 aims to deliver several advantages that could help manufacturers satisfy consumer demands, including: a smooth, glossy coatings that elevate chocolate’s visual appeal; reliable and uniform coating thickness and clean edges with no excess buildup or surface rippling. aak.com 

DIETARY SUPPLEMENTS

Detox Support

Elevate Organic premiered a collection of microbiome-focused probiotics and targeted detox support formulas created to help people feel everyday wellness benefits - from better digestion and less bloating to more balance, resilience, and overall well-being. The new collection includes: Microplastics Detox, which is designed to support digestion, elimination, gut lining health, and overall detoxification support; Glyphosate Detox, which helps support a healthier gut environment while helping the body process everyday environmental exposures; 10-Day Gut Reset Peptide-Powered Probiotic, which helps support digestion, gut lining integrity, regularity, and microbial balance in just 10 days; Gas & Bloating Peptide-Powered Probiotic, which is designed to support digestive comfort, microbiome balance, and a calmer, lighter gut feeling; and Women’s Peptide-Powered Probiotic, which helps support digestive balance, regularity, mood, stress resilience, feminine microbiome balance, and whole-body wellness. elevateorganic.com 

Beef Organ Supplement

This Beef Organ Complex from Pink Stork has earned the Clean Label Project Purity Award, making it the first beef organ supplement in the category to receive the award. To earn it, products must pass third-party lab tests for over 400 contaminants like heavy metals, pesticides, and BPA, many of which are not checked during standard manufacturing. Designed specifically for women, the product aims to support hormonal balance, energy, fertility, and whole-body vitality through nutrition. pinkstork.com

PERSONAL CARE / HABA

Magnesium Bath 

Esker has re-launched their previously sold-out Magnesium Bath Enhancer. This liquid magnesium soak features Zechstein magnesium chloride, a highly bioavailable form of magnesium sourced from a 250-million-year-old underground seabed in the Netherlands, combined with plant-derived terpenes that help enhance transdermal absorption. This product aims to support muscle recovery and relaxation and help ease stress and promote better sleep. This does not need to be rinsed off, the formula helps strengthen the skin barrier and enhances deep hydration, with a functional aromatic blend and no heavy metals. eskerbeauty.com

Foot Soak Treatment

The Foot Soak Botanical Treatment from Formulary 55 is a Eucalyptus & Peppermint effervescent fizzing treatment is the perfect solution for tired feet. Made with pure essential oils and Dead Sea mineral salts, every 1.5 oz package contains no Phthalates, Parabens, SLS or Dyes and is Leaping Bunny Certified Cruelty Free and Vegan. formulary55.com

Toothpaste Enhancer

GuruNanda's Toothpaste Booster Minerals & Vitamins improves teeth strength over time by working with existing toothpastes to enhance brushing routines. Enriched with vitamins D2, E, B12 and K12 and combining calcium lactate, zine citrate, sea salt and potassium nitrate, the formula is cruelty-free and contains no artificial ingredients, harmful chemicals, fluoride or SLS. gurunanda.com

Sunny Eye Serum

Ursa Major has introduced its new Sunny Start Eye Serum. The Sunny Start Eye Serum is a morning eye treatment designed to ide-puff, brighten, and smooth the delicate under-eye area. It functions as a lightweight, cooling alternative to heavy creams, crafted to absorb quickly without causing concealer to crease. ursamajorvt.com