Functional Ingredients - Page 1 | WholeFoods Magazine

Concept of auditing and evaluating quality and efficiency of research.

What’s in a Clinical? 5 Factors for Evaluating Studies of Ingredients

Quality science on branded ingredients goes a long way to establishing consumer trust and differentiating from generic alternatives.

February 25, 2025

Danielle Citrolo, PharmD

Clinical research on functional ingredients is essential to establishing credibility for any health claim, but not all clinical trials are created equal.

2025 Natural Products Trends: dsm-firmenich, Bob's Red Mill, Oterra, Nutrify & More

What will be the dominant trends in the new year? Catch up here!

December 20, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on the latest 2025 trend predictions in the natural products industry.

The Grocery Aisle

Focus on Function

Take a look at what's driving demand in the functional food and beverage category.

June 11, 2024

Rebecca Viscomi

As the market for good-for-you grow, brands are exploring ways to provide more functionality to foods and beverages.

SupplySide West 2023 Show Preview!

We invited industry companies to share what they will be spotlighting at this year's show in Las Vegas. Check it out!

September 6, 2023

WholeFoods Magazine Staff

We invited industry companies to share what they will be spotlighting at SupplySide West 2023 in Las Vegas. Check it out!

Willow Biosciences, Kalsec Create Functional Foods Ingredient

August 2, 2023

Rebecca Viscomi

Willow Biosciences & Kalsec are partnering to create functional savory foods ingredient.

Supplements for a Serene Mood & Restful Sleep

August 25, 2022

Jennifer Joseph

$119B projected size of the sleep aid market by 2030 The ongoing COVID-19 pandemic, the emerging monkeypox health crisis, rising inflation, climate change, global uncertainty, political unrest…There’s plenty of worrisome issues going on in the world to keep people up at night—and that’s before accounting for all the normal...

Market for Functional Kids' Drinks Wide Open, Suggests Makers of Wellmune

May 31, 2019

WholeFoods Magazine Staff

Mayfield Heights, OH—Functional ingredients can make children’s beverages more innovative and nutritional, according to a press release from Kerry, maker of Wellmune. The release cites market analysis from Euromonitor showing that the global beverage market is expected to surpass $1 trillion by 2022. Many products in the category are consumed...